Moët Hennessy Brand Management Intern – Aperitif
- Employment
- Internship
- Seniority
- Intern
- Department
- Merchandising, Buying & Planning
- Industry
- Wines, Spirits & Gastronomy
- Posted
- Jul 9, 2026
About Moët Hennessy
Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.
Moët Hennessy München sucht Brand Management Praktikant*in Aperitif (m/w/d) – 6-monatiges Internship ab September in der Luxusgüterindustrie.
Role & Responsibilities
- Support brand and portfolio-relevant trade marketing activations in both on-trade and off-trade channels
- Assist in the creation of internal presentations and marketing collateral
- Contribute to the development and production of activation tools aligned with Sales and Brand requirements
- Manage and report on marketing activities using sales-relevant software tools (Aspire)
- Provide ad hoc support to Brand Management and Sales teams as needed
- Oversee point-of-sale material (POSM) orders and deliverables
- Maintain master data sheets and sales documentation
- Support Brand Ambassador initiatives and campaigns
- Collaborate with cross-functional partners within the Strategic Marketing & Communications team
Qualifications
- Currently enrolled in a Bachelor's or Master's degree program in Business Administration, Marketing, or related discipline, or in a gap year
- Prior practical experience in marketing through internships or similar roles
- Proficiency with A&P (Advertising & Promotion) and POSM (Point-of-Sale Material) terminology and concepts
- Excellent written and spoken German and English; French is advantageous but not required
- Demonstrated analytical and data interpretation skills with the ability to derive actionable insights for marketing campaigns
- Ability to prepare data-driven reports and present findings clearly
Skills
Experience
Beginner level with some prior marketing internship experience preferred; exposure to marketing fundamentals, A&P concepts, and trade marketing initiatives is advantageous.
Education
Currently pursuing or recently completed a Bachelor's or Master's degree in Business Administration, Marketing, or related field.
Workplace
This position is based in Munich, Bavaria, Germany.
Culture
Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Intern – Spirits & Wine», «Brand Marketing Trainee – Aperitif Portfolio», «Marketing Assistant – Luxury Beverages», «Promotional Marketing Intern – Fine Spirits», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.