Moët Hennessy Brand Director

About %s

Moët Hennessy is the wines and spirits division of LVMH, the world's preeminent luxury goods conglomerate. The house represents a portfolio of 27 prestigious maisons, including Dom Pérignon, Veuve Clicquot, Hennessy, Johnnie Walker, and Don Julio, and operates across five global regions. The group is renowned for combining artisanal craftsmanship with contemporary marketing excellence while championing sustainability through initiatives such as the Living Soils Living Together program.

Role & Responsibilities

• Develop comprehensive marketing strategies and annual brand plans to strengthen brand image, awareness, and market competitiveness in alignment with corporate and brand guidelines
• Lead the implementation of above-the-line (ATL) and below-the-line (BTL) marketing programs to drive volume, revenue, market share, and profitability within allocated advertising and promotional budgets
• Develop pricing strategies collaboratively with the Commercial Director to maximize net sales value and ensure alignment with corporate guidelines
• Manage and evaluate Media, PR, and BTL agencies to ensure optimal performance and effective execution of all marketing initiatives
• Monitor brand performance through market visits, consumer research, and trade feedback to identify trends and opportunities
• Collaborate closely with sales management to execute trade marketing plans and drive commercial alignment
• Build and develop an effective team by fostering talent development, enhancing capabilities, and maintaining strong cross-functional relationships with sales teams
• Identify new product categories and innovation opportunities for launch in Malaysia, developing comprehensive business cases and managing the innovation approval process with regional stakeholders
• Work with the Marketing Director and regional/global brand teams to translate regional brand plans into local market execution

Qualifications

• Minimum 10 years of relevant marketing and brand management experience in organizations with operational complexity and multicultural environments
• Industry experience in Wine & Spirits, FMCG, Consumer goods, or Luxury sectors highly desirable
• Demonstrated strong leadership capabilities and consistent business achievement
• Proven ability to lead substantial teams, build organizational capabilities, and transform commercial structures
• Strong commercial acumen combined with marketing and digital proficiency
• Comprehensive understanding of consumer behavior, market trends, and contemporary marketing technologies
• Excellent creative and strategic thinking skills
• Strong written and spoken English communication and presentation abilities

Skills

Experience

Minimum 10 years of marketing and brand management experience in organizations characterized by operational complexity and multicultural business environments. Prior experience in Wine & Spirits, FMCG, consumer goods, or luxury brands is highly valued.

Education

Not specified

Workplace

Culture

Moët Hennessy cultivates a workplace defined by passion, creativity, and collaboration. The organization celebrates diversity and inclusivity within internationally composed teams, encouraging individuals to explore the rich heritage of its storied maisons while shaping the future of luxury wine and spirits. The culture emphasizes craftsmanship, elegance, integrity, and a shared commitment to responsible consumption and environmental stewardship.

About %s

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.