Moët Hennessy Assistant Brand Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Contribute to the development of Singapore’s long-term strategic plan.
• Define and implement marketing strategies aligned with business objectives, brand equity, market dynamics, and consumer-centric principles across the consumer journey.
• Develop and execute annual 360° marketing plans, including product launches, campaign prioritization, experiential concepts, ATL/BTL activations, budget allocation, and ROI measurement.
• Partner with Commercial and Sales teams on channel-specific strategies, promotions, visibility programs, and trade partnerships to build brand desirability and business growth.
• Support the Senior Brand Manager with the local marketing calendar, product launches, and thematic campaigns.
• Manage end-to-end brand management.
• Conceptualize, plan, and deliver activation campaigns across digital, out-of-home media, experiential, visual merchandising, and channel plans in collaboration with the Commercial team.
• Develop and execute localized marketing and trade initiatives across key consumer touchpoints, strengthening brand visibility and premium consumer experiences.
• Lead paid, owned, and earned channel amplification plans with an audience- and culture-led approach.
• Collaborate with internal and external partners to maximize brand visibility, impact, and consumer engagement, while tracking campaign performance.
• Plan and execute experiential events, trade activations, tastings, and consumer engagement programs to build brand equity and commercial performance.
• Manage and evaluate Media, PR, and BTL agencies to optimize execution.
• Monitor brand performance through market visits, research, and trade feedback.
• Coordinate with other Senior Brand Managers to align priorities, ways of working, communication, and team spirit across the Moët Hennessy portfolio.
• Communicate a clear vision to stakeholders regarding Singapore consumers, market dynamics, and cultural specificities.
• Build and manage relationships with regional stakeholders, Maisons, agencies, customers, and industry influencers.
• Partner with Customer Marketing teams on the effective execution of brand initiatives and commercial programs.
• Work with cross-functional teams, including Retail, Finance, Maisons, Media, Digital, and E-retail, to align marketing strategies with business objectives.
• Promote Southeast Asian markets within the Group through regular communication and influence.
• Monitor market, consumer, and channel trends to identify opportunities and risks.
• Track and analyze campaign performance, volume, market share, and ROI, providing actionable insights and recommendations.
• Manage A&P budgets, purchase orders, vendor relationships, and financial tracking.
• Coordinate with Supply Chain, Logistics, and regional stakeholders to ensure product availability and timely delivery of brand assets.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related discipline.
• At least 3 years of experience in Brand Management, Marketing, Trade Marketing, or Category Management, preferably in FMCG, luxury, consumer goods, or wines and spirits.
• Experience in project management, brand activations, and agency management.
• Strong commercial, marketing, and digital mindset, with a good understanding of consumer behavior, market trends, and brand performance analytics.
• Experience working closely with Sales and cross-functional stakeholders to drive business growth and brand visibility.
• Understanding of Singapore’s consumer landscape, on-trade environment, and premium hospitality channels is an advantage.
• Strong communication, presentation, and stakeholder management skills, with the ability to influence across functions and levels.
• Results-driven and proactive, with the ability to manage multiple priorities in a fast-paced environment.
• Fluent in English; proficiency in additional languages is an advantage.
• Comfortable working outside regular business hours on occasion.

Skills

Experience

At least 3 years in Brand Management, Marketing, Trade Marketing, or Category Management

Education

Bachelor’s degree in Business, Marketing, or a related discipline

Benefits

Career development opportunities across five global regions and within the LVMH Group.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.