Moët Hennessy Assistant Brand Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Develop and execute brand plans with the Marketing Manager, translating strategy into priorities, initiatives and execution plans.
• Create distinctive brand experiences through ideas for experiential marketing, activations, promotions, communications and PR.
• Own brand workstreams end to end, ensuring execution, cross-functional alignment and delivery against objectives.
• Deliver promotional activities and timely, accurate marketing support for the brands in consultation with the Marketing Manager.
• Achieve brand image and ATL and BTL objectives, strengthen consumer value perception, bring communication strategies to life through locally developed assets, and measure performance using key tools.
• Develop PR and digital and social media plans aligned with strategic objectives and target audiences, in partnership with agencies.
• Develop and execute scalable brand promotions across domestic on-trade and off-trade channels, including hotels, restaurants, MOTs and retail.
• Identify trade visibility and merchandising opportunities, develop new markets and conduct regular market visits.
• Lead trade activations and cycle communications to support key quality groups, managing inputs to the sales and marketing communication cycle.
• Review customer activation effectiveness across channels with Trade Marketing using a predefined ROI matrix, assess results against KPIs and make post-cycle recommendations.
• Oversee promotional pack and POSM management against Maison order deadlines and in-market shipment dates; maintain and deploy materials and monitor the budget impact on shipments.
• Understand P&L and work with Sales to build it in line with brand guidelines and ensure +CTP.
• Own and manage A&P expenditure within agreed and approved parameters.
• Manage and monitor POS, promotional packs, limited editions and clearance lines; ensure correct stock classification and develop trade activation plans to exhaust stock on hand.
• Negotiate vendor quotations to meet acceptable rates, quality standards and timelines.
• Analyze and review brand performance regularly, identifying opportunities, threats and competitor strategies.
• Prepare periodic business review reports.
• Track competition, including distribution breadth, on-trade and end-consumer pricing, and PR and activation for own and competing brands in key markets.
• Communicate with and motivate the Sales team to support effective operations.
• Collaborate with internal stakeholders, including Maisons and regional teams.
• Liaise with external activation and event, digital and PR agencies, and POSM production companies to brief and manage promotional and related materials.
• Execute events that demonstrate and amplify the brand DNA in line with brand plans.
• Represent the brand and communicate its credentials to external parties.

Qualifications

• MBA in Marketing from a premier institute.
• At least 3 years of experience; the profile also specifies a minimum of 5 years of strong Brand Marketing experience, preferably in alcoholic beverages.
• In-depth knowledge of brand planning, marketing and ROI across mass and digital media.
• Good exposure to the digital ecosystem and an understanding and appreciation of luxury marketing.
• Working knowledge of Power BI and Microsoft Office tools: Excel, Word, PowerPoint and Outlook.
• A natural curiosity about and enthusiasm for the industry; experience in wines and spirits is preferred.
• Clear communication at all levels, with the ability to adapt communication to the audience.
• A positive outlook and proactive approach to problem-solving, using initiative when required.
• Strong communication and interpersonal skills.
• Dynamism, ambition and an outgoing, sociable nature.
• Creative thinking and a strong solution orientation.
• Agility and strategic teamwork, with the ability to work independently in an autonomous, multicultural and evolving business environment.
• Digital and social media savvy.
• Appreciation or understanding of luxury.
• Organization, proactivity and a can-do attitude.

Skills

Experience

At least 3 years; a minimum of 5 years of strong Brand Marketing experience is also stated, preferably in alcoholic beverages.

Education

MBA in Marketing from a premier institute.

Benefits

Career development opportunities across five global regions and within the LVMH Group; work with internationally diverse and inclusive teams; participation in the Living Soils Living Together program, focused on soil regeneration, reducing climate impact and empowering communities.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.