Moët Hennessy Assistant Brand Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Develop and execute brand plans with the Marketing Manager, translating strategy into priorities, initiatives and execution plans.
• Create distinctive brand experiences through experiential marketing, activations, promotions, communications and PR.
• Own brand workstreams end to end, ensuring effective execution, cross-functional alignment and delivery against objectives.
• Deliver promotional activities and provide timely, accurate marketing support for relevant brands in consultation with the Marketing Manager.
• Achieve brand image, ATL and BTL objectives; strengthen consumer value perception and deliver communication strategies through locally developed assets, measuring performance with key tools.
• Develop PR and digital (social) plans aligned with strategic objectives and target audiences, in partnership with agencies.
• Conceptualize and execute scalable brand promotions across domestic on-trade and off-trade channels, including hotels, restaurants, MOTs and retail.
• Identify visibility and merchandising opportunities across on-trade and off-trade, develop new markets and conduct regular market visits.
• Lead trade activations and cycle communications to drive key quality groups, managing inputs to the sales and marketing communication cycle.
• Review customer activation effectiveness across channels with Trade Marketing using a predetermined ROI matrix; assess KPI performance and recommend future activity after each cycle.
• Oversee promotional pack and POSM management against Maison order deadlines and in-market shipment dates; maintain and deploy materials and monitor their budget impact on shipments.
• Understand P&L and work with the sales team to build it in line with brand guidelines and ensure +CTP.
• Manage A&P expenditure, keeping committed spending within agreed and approved parameters.
• Manage and monitor POS, promotional packs, limited editions and clearance lines, ensuring correct stock classification and trade activation plans to exhaust stock on hand.
• Negotiate with vendors on quotations, acceptable rates, quality standards and timelines.
• Analyze and review brand performance regularly, identifying opportunities, threats and competitor strategies.
• Prepare periodic business review reports and conduct business reviews.
• Track competitors, including distribution breadth versus other brands; on-trade and end-consumer pricing; and PR and activation of the brand and competitors in key markets.
• Communicate with and motivate the sales team to support smooth and effective operations.
• Collaborate with internal stakeholders, including Maisons and regional teams.
• Liaise with external activation and event, digital and PR agencies, and POSM production companies to brief and manage promotional and related materials.
• Execute events that demonstrate and amplify the brand DNA in line with brand plans.
• Represent the brand and communicate its credentials to external parties as required.

Qualifications

• MBA in Marketing from a premier institute.
• A minimum of 5 years of strong experience in brand marketing, preferably within Alcobev.
• In-depth knowledge of brand planning, marketing and ROI across mass and digital media.
• Good exposure to the digital ecosystem and an understanding and appreciation of luxury marketing.
• Sound working knowledge of Power BI and Microsoft Office tools: Excel, Word, PowerPoint and Outlook.
• Natural curiosity about and enthusiasm for the industry; experience in wines and spirits preferred.
• Clear, effective communication at all levels, with the ability to tailor communication to the audience.
• Positive outlook and a proactive approach to problem-solving, using initiative where required.
• Strong communication and interpersonal skills.
• Dynamic and ambitious, with an outgoing, social nature.
• Creative thinker with a strong solution orientation.
• Agile, strategic team player able to work independently in an autonomous, multicultural and evolving business environment.
• Digital and social media savvy.
• Appreciation or understanding of luxury.
• Organized and proactive, with a can-do attitude and a focus on getting things done.

Skills

Experience

A minimum of 5 years of strong experience in brand marketing, preferably within Alcobev; minimum 3 years.

Education

MBA in Marketing from a premier institute.

Benefits

Career development opportunities across five global regions and within the LVMH Group; internationally diverse and inclusive teams; participation in the Living Soils Living Together program, which is committed to regenerating soils, reducing climate impact and empowering communities.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.