Moët Hennessy Assistant Brand Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Develop and execute brand plans in partnership with the Marketing Manager, translating brand strategy into clear priorities, initiatives and execution plans
• Drive distinctive brand experiences by developing innovative ideas across experiential activations, promotions, communications and PR
• Own key brand workstreams end-to-end, ensuring strong execution, cross-functional alignment and delivery against agreed objectives
• Deliver market-leading promotional activities and provide efficient, timely and accurate marketing support for assigned brands
• Achieve brand image, ATL & BTL objectives and maximize consumer value perception through locally driven assets
• Build relevant PR and digital social media plans in line with strategic objectives in partnership with key agencies
• Conceptualize and execute scalable promotion ideas per brand in on-trade and off-trade domestic channels including hotels, restaurants, MOTs and retail
• Lead visibility and merchandising initiatives across on-trade and off-trade channels; conduct regular market visits to tap key opportunities
• Lead development of trade activation and cycle communication to drive key quality groups and manage marketing communication cycle inputs
• Review customer activation effectiveness in all channels against pre-decided ROI matrix and develop post-cycle recommendations
• Lead and oversee all Promo Pack and POSM management respecting maison order deadlines and in-market shipment dates
• Understand P&L and work cohesively with the sales team to build plans ensuring growth within brand guidelines
• Manage and monitor A&P expenditure, ensuring committed expenses remain within agreed and approved parameters
• Lead management and monitoring of POS, promo packs, limited edition and clearance lines ensuring correct stock classification and trade activation planning
• Negotiate with vendors on quotations to secure acceptable rates, quality standards and timelines
• Conduct regular analysis and review of brand performance with clear understanding of opportunities, threats and competitor strategies
• Prepare periodic Business Review reports and presentations
• Track competition including distribution width benchmarked against other brands, pricing across channels, and PR and activation activities
• Communicate effectively with and motivate the sales team to ensure smooth and effective execution
• Collaborate with internal stakeholders including Maisons and regional teams
• Liaise with external parties including activation, event, digital and PR agencies and POSM materials production companies
• Execute events that demonstrate and amplify brand DNA as required by brand plans
• Act as brand ambassador and communicate brand credentials to external parties

Qualifications

• MBA in Marketing from a premier institute
• Minimum 5 years of strong experience in brand marketing, preferably within alcoholic beverages
• In-depth knowledge of brand planning, marketing and ROI across mass and digital media
• Significant exposure to the digital ecosystem with understanding and appreciation of luxury marketing
• Proficiency with Power BI and MS Office tools including Excel, Word, PowerPoint and Outlook
• Natural curiosity and passion for the wines and spirits industry
• Clear communicator at all levels with ability to tailor messaging for different audiences
• Strong interpersonal and communication skills
• Dynamism and ambition with an outgoing, socially confident demeanor
• Creative thinker with excellent solution orientation
• Agile and strategic team player capable of working independently in autonomous, multicultural and evolving environments
• Digital and social media proficiency
• Understanding and appreciation of luxury
• Organized and proactive with a 'can do' attitude

Skills

Experience

Minimum 5 years of brand marketing experience, preferably within the alcoholic beverages sector. Candidates should demonstrate strong exposure to brand planning, digital marketing, and multi-channel campaign execution.

Education

MBA in Marketing from a premier institute

Workplace

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.