Moët Hennessy Assistant Brand Manager
- Employment
- Temporary
- Seniority
- Junior
- Department
- Creative, Design & Styling
- Industry
- Wines, Spirits & Gastronomy
- Posted
- Jun 8, 2026
About Moët Hennessy
Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.
Moët Hennessy seeks Assistant Brand Manager in Hong Kong to support wine estates brand strategy and marketing activations. Full-time hybrid role reporting to Senior Brand Manager.
Role & Responsibilities
- Assist in translating global brand strategy, positioning, and Maisons guidelines to local market context, ensuring alignment with regional objectives
- Support development of annual marketing plans and brand strategies through market research, data analysis, and trend evaluation to drive growth
- Contribute to defining brand messaging, selecting creative assets, and developing local guidelines and playbooks for Customer Marketing teams and agencies
- Support implementation of above-the-line (ATL) marketing activations, events, and product launches, ensuring comprehensive execution across all touchpoints
- Collaborate with local Customer Marketing teams to fulfil Maisons-specific objectives and provide execution support and creative assets
- Manage relationships with external agencies for program implementation and serve as brand guardian at consumer events and PR activations
- Support A&P budget management and tracking (ATL and partial BTL), monitoring financial engagement against brand priorities and growth opportunities on yearly and quarterly horizons
- Leverage digital platforms and cultivate relationships with key press and key opinion leaders (KOLs) to amplify brand activations and secure media coverage
- Contribute to project management of advertising and promotion initiatives to ensure timely and successful completion
- Collaborate actively across departments and matrix teams (Market/Maison/North Asia Cluster) while embodying company values
Qualifications
- Minimum 2 years of accumulated working or internship experience in marketing fields, preferably in luxury consumer goods and FMCG
- Demonstrated experience supporting marketing campaigns, activations, or working in retail or trade environments
- Foundational understanding of consumer business objectives, competitive landscape, consumer behaviour, and marketing tools and technologies
- Fluency in the local language (Chinese/Cantonese) and English; proficiency in additional languages highly preferred
- Strong analytical and creative thinking capabilities with basic digital proficiency
- Detail-oriented approach with appreciation for luxury and craftsmanship
- Excellent communication and interpersonal skills for stakeholder engagement
- Basic understanding of budget management and financial monitoring
- Capability to manage multiple tasks and deadlines simultaneously in dynamic environments
Skills
Experience
At least 2 years of accumulated working or internship experience in related marketing fields, preferably in the luxury consumer goods and FMCG industry. Demonstrated experience in supporting marketing campaigns and activations, or working in retail or trade environments, is highly desirable.
Education
Not specified; secondary or tertiary education in marketing, business, communications, or related disciplines is implied by professional experience requirements.
Workplace
This position is based in Hong Kong, Hong Kong.
Culture
Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Coordinator - Brand», «Brand Activation Specialist», «Marketing Support Executive», «Brand Development Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.