Miu Miu Store Director

About Miu Miu

Miu Miu, founded in 1993 by Miuccia Prada and part of the Prada Group, is an iconic luxury fashion house celebrated for its irreverent elegance, intellectual femininity, and bold creative experimentation. As an employer, the brand offers a dynamic environment where heritage, contemporary culture, and innovation converge across design, retail, communications, merchandising, and corporate functions. Miu Miu seeks individuals with refined aesthetic sensibility, curiosity, commercial awareness, and a collaborative spirit. Employees are invited to contribute to a distinctive vision of modern luxury, supported by the excellence, global reach, and rigorous standards of one of the world’s leading fashion groups.

Role & Responsibilities

• Inspire and motivate the team by fostering a dynamic, high-energy environment through clear communication, strong leadership, and leading by example.
• Develop and retain top talent through a strategic approach to acquisition, engagement, and professional growth, ensuring alignment with the company’s vision and long-term success.
• Set clear performance expectations and conduct regular reviews, providing constructive feedback and development opportunities to drive continuous improvement.
• Partner with HR to implement targeted engagement strategies that enhance morale, reduce turnover, and strengthen team cohesion.
• Champion an inclusive, diverse workplace culture that values respect, equity, and opportunity for all.
• Act as a Miu Miu brand ambassador, creating an exceptional client journey, fostering meaningful connections, and enhancing the store atmosphere with the team.
• Lead the creation of an immersive store experience, establishing a client-centric approach focused on lasting relationships and personalised, impactful experiences.
• Curate an inviting boutique ambiance that attracts clients seeking unique experiences, while integrating the store into London’s creative landscape across art, music, fashion, and culture.
• Work with the CRM & Client Development Manager to foster a client-focused culture, using CRM tools to deepen engagement, personalise experiences, and drive key performance metrics.
• Partner with the VIC Experience Manager to strengthen loyalty, increase sales and retention, and identify opportunities to acquire and engage new clients.
• Collaborate with corporate teams on clienteling initiatives and strategic, engaging events that drive loyalty and acquisition and enhance store visibility.
• Proactively address and resolve client concerns to ensure positive experiences and sustained relationships.
• Define and own the store’s strategic direction, aligning it with global brand objectives to drive sustainable growth and operational excellence.
• Lead the team to exceed financial targets by analysing performance data and implementing initiatives that drive sales growth.
• Coordinate with store-level support functions and head office counterparts to ensure alignment and seamless strategy execution.
• Evaluate store performance and analyse KPIs, identifying trends, areas for improvement, and growth opportunities; design and execute targeted actions with clear priorities.
• Oversee budgets, control costs, and maintain high standards of operations and customer service.
• Curate an exceptional visual presence that embodies the Miu Miu aesthetic and enhances market visibility and desirability.
• Develop and execute an events strategy with relevant teams, positioning the store as a cultural hub and destination for exclusive experiences.
• Act as the primary brand ambassador in the local market, driving initiatives to increase footfall, attract new clients, and strengthen brand loyalty.
• Provide actionable insights to influence product offerings, collaborating with merchandising to align stock with customer needs and store performance.
• Monitor industry trends and competitor activity, adapting strategies to maintain competitiveness and drive innovation within the store.
• Use data analytics and IT tools to optimise store operations, enhance client engagement, and improve team performance.
• Coordinate front- and back-of-house operations to ensure alignment with company standards and strategic objectives.
• Review rota planning to ensure adequate coverage during peak times, adjusting staffing levels as needed to optimise store performance and customer service.
• Monitor and control store expenses and budgets, identifying cost-optimisation opportunities while upholding operational excellence and service quality.
• Collaborate with corporate Operations, Security, and HR teams to ensure compliance with company policies, health and safety regulations, and legal requirements.
• Manage operational procedures for inventory control, cash handling, logistics, and reporting in partnership with the In-Store Operations Manager.
• Work closely with Visual Merchandising and Merchandising teams to optimise product selection in line with creative vision and commercial goals.
• Support visual merchandising strategies to maximise sales and enhance client engagement.
• Oversee the security and organisation of front- and back-of-house areas.

Qualifications

• Commercially minded, with a strong business and results-driven approach.
• Proven leadership and people-management skills, with the ability to inspire, develop, and engage high-performing teams.
• Strong influencing, coaching, and communication skills, with the ability to motivate and persuade others effectively.
• Confident, enthusiastic, and positive, with a proactive, solutions-focused mindset.
• Highly organised, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Strong market awareness and product knowledge, with a genuine passion for luxury retail.
• Good understanding of retail operations and commercial performance drivers.
• Strong analytical skills, with the ability to interpret business data and translate insights into actions that drive performance.
• Proficient in retail systems and Microsoft Office applications.

Skills

Culture

Miu Miu fosters a bold, intellectually curious workplace where creativity, individuality, and a refined sense of irreverence are encouraged. As part of the Prada Group, the brand offers a dynamic and exacting environment in which teams collaborate across fashion, culture, and contemporary design to shape a distinctive global vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.