Miu Miu Instore CRM Manager

Location
Employment Full-time
Seniority Manager
Posted Mar 6, 2026
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Join Miu Miu in Bangkok as an Instore CRM Manager. Drive client engagement and CRM strategies in a luxury fashion setting.

Overview

Miu Miu, a subsidiary of the prestigious Prada Group, is renowned for its avant-garde approach to fashion, offering a unique blend of sophistication and rebelliousness. As part of the Prada Group, Miu Miu benefits from the conglomerate's extensive global reach and commitment to innovation and excellence in the luxury sector.

Role & Responsibilities

  • Supervise clienteling activities and define development plans for Client Advisors.
  • Perform customer and KPI analysis to monitor CRM performance.
  • Assist in designing CRM action plans aligned with business needs and event calendars.
  • Review Client Advisor performance and provide individual development plans.
  • Design and implement action plans for data collection, client retention, and brand loyalty.
  • Collaborate on in-store product launches, events, and client experiences.
  • Ensure staff training on Clienteling tools and CRM strategies.
  • Manage training materials and sessions on CRM topics.
  • Support Sales Staff in managing VIC Clients and growing this segment.
  • Collaborate with PR Department for celebrity and influencer management.
  • Work with Local Retail team to enhance store performance.
  • Stay informed on market and consumer trends to improve staff fashion sense.
  • Grow the store's customer community through event participation.

Qualifications

  • Proven experience in CRM or clienteling within the luxury retail sector.
  • Strong analytical skills for KPI and customer data analysis.
  • Experience in designing and implementing CRM strategies.

Skills

Clienteling mindset and problem-solving abilities. Curiosity and interest in luxury fashion, art, and design. Self-motivated with a positive and collaborative approach. Ability to work independently and as part of a team. Excellent communication and interpersonal skills.

Experience

Experience in CRM or clienteling roles within the luxury fashion industry is required.

Workplace

This position is based in Bangkok, Bangkok, Thailand. Cerulean lists 63 open roles in Bangkok. In Thailand as a whole, Cerulean currently features 70 open positions.

Culture

Miu Miu fosters a creative and international work environment, valuing curiosity and excellence. The brand is committed to inclusivity and diversity, ensuring equal opportunities for all employees.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.