Miu Miu Instore CRM Manager

Location
Employment Full-time
Seniority Manager
Posted Feb 13, 2026
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Join Miu Miu in Bangkok as an Instore CRM Manager. Drive client-centric culture and CRM strategies in a luxury retail environment.

Overview

Miu Miu, a distinguished brand under the Prada Group, epitomizes luxury and innovation. The Prada Group, established in 1913 in Italy, is a global leader in the luxury sector, operating across more than 45 countries with renowned brands such as PRADA, Miu Miu, Versace, and others. The Group prides itself on a diverse workforce comprising over 100 nationalities, fostering a tradition of excellence and a vision of innovation.

Role & Responsibilities

  • Supervise clienteling activities of store staff, developing specific plans for each Client Advisor.
  • Perform weekly and monthly customer and KPI analyses to monitor CRM performance.
  • Assist the Store Manager in designing CRM action plans aligned with business needs and event calendars.
  • Review and analyze Client Advisor performance on Clienteling and Retail KPIs, providing development plans.
  • Design and implement action plans focusing on data collection, client retention, and brand loyalty.
  • Collaborate with other departments on in-store product launches, events, and client experiences.
  • Ensure store staff is trained in Clienteling tools and best practices.
  • Oversee local training materials and sessions on CRM topics.
  • Support Sales Staff in managing VIC Clients and growing this segment.
  • Collaborate with PR Department in managing celebrities and influencers.
  • Work with the Local Retail team to enhance store performance.
  • Maintain knowledge of market and consumer trends to enhance staff's fashion sense.
  • Grow the store’s customer community through participation in external events.

Qualifications

  • Proven experience in CRM management within the luxury retail sector.
  • Strong analytical skills for KPI and customer data analysis.
  • Experience in developing and implementing clienteling strategies.

Skills

Clienteling mindset with a focus on customer relationship management. Problem-solving skills with curiosity and interest in luxury fashion, art, and design. Self-motivated with a positive and collaborative approach. Ability to work independently and as part of a team. Excellent communication and interpersonal skills.

Experience

Proven experience in CRM management within the luxury retail sector is required.

Workplace

This position is based in Bangkok, Bangkok, Thailand. Cerulean lists 63 open roles in Bangkok. In Thailand as a whole, Cerulean currently features 70 open positions.

Benefits

The role offers the opportunity to work in a creative and international environment, with a focus on professional growth and development.

Culture

The Prada Group fosters a creative and international work environment, driven by a quest for excellence and a commitment to diversity and inclusion. The company values the talent and passion of its employees, promoting an inclusive workplace that ensures equal opportunities for all.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.