Miu Miu In-Store CRM Manager

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Location
Hong KongHong KongHong Kong
Employment
Full-Time
Seniority
Mid-Level
Department
Clienteling, CRM & VIP Relations
Industry
Fashion, Apparel & Leather Goods
Posted
Jun 10, 2026

About Miu Miu

Miu Miu, founded in 1993 by Miuccia Prada and part of the Prada Group, is an iconic luxury fashion house celebrated for its irreverent elegance, intellectual femininity, and bold creative experimentation. As an employer, the brand offers a dynamic environment where heritage, contemporary culture, and innovation converge across design, retail, communications, merchandising, and corporate functions. Miu Miu seeks individuals with refined aesthetic sensibility, curiosity, commercial awareness, and a collaborative spirit. Employees are invited to contribute to a distinctive vision of modern luxury, supported by the excellence, global reach, and rigorous standards of one of the world’s leading fashion groups.

Miu Miu in-store CRM Manager position in Hong Kong; lead clienteling strategy and client relationship initiatives in luxury retail.

Role & Responsibilities

  • Inspire, drive, coach and support store teams in developing a client-oriented mindset while ensuring consistent execution of all clienteling activities
  • Leverage client and market analysis to establish store-level clienteling objectives and drive Private Appointment, Outreach, and Prospect activities
  • Partner with Store Managers to conduct deep-dive client profiling sessions with Client Advisors to identify targets for VIC events and brand experiences
  • Support client acquisition and retention strategies by identifying and capitalizing on local market opportunities
  • Cultivate and leverage relationships with landlords, third-party partners, and personal networks to facilitate client development
  • Identify and develop existing and prospective clients with potential to transition into VIC (Very Important Client) status
  • Collaborate with store teams on personalized outreach content and event invitation strategies
  • Support the CRM Manager on clienteling processes, ensuring proper implementation and consistency of approach across locations
  • Supervise and promote correct utilization of all clienteling and CRM tools within the store environment
  • Coordinate Client Experience activities designed for local VICs and oversee delivery of premium in-store service
  • Collect CRM requirements and share best practices across the retail network

Qualifications

  • Proven experience in luxury retail clienteling or customer relationship management
  • Demonstrated expertise in client segmentation and CRM strategy execution
  • Strong track record of driving business results through client-focused initiatives
  • Experience coaching and motivating retail teams
  • Proficiency with CRM platforms and clienteling tools

Skills

Client relationship management CRM systems and tools Team coaching and mentoring Business development strategy Client profiling and segmentation Event management and coordination Communication and presentation Data analysis and reporting Luxury retail operations Interpersonal and relationship building

Experience

Minimum 3–5 years of progressive experience in luxury retail, with at least 2 years in a clienteling, CRM, or client-facing leadership role. Previous experience managing or coaching retail teams in high-touch customer engagement environments is essential.

Education

Secondary education required; tertiary qualification in business, marketing, or related field preferred.

Workplace

The successful candidate will be located in Hong Kong, Hong Kong.

Culture

Miu Miu fosters a bold, intellectually curious workplace where creativity, individuality, and a refined sense of irreverence are encouraged. As part of the Prada Group, the brand offers a dynamic and exacting environment in which teams collaborate across fashion, culture, and contemporary design to shape a distinctive global vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Miu Miu, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Clienteling Manager», «Store Relationship Manager», «Client Experience Manager», «Retail CRM Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.