Miu Miu In-Store CRM Manager
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 14, 2026
About Miu Miu
Miu Miu is a contemporary womenswear maison within the Prada Group, distinguished by its experimental, fashion-forward sensibility and global retail footprint. As part of the Prada Group, Miu Miu benefits from a heritage of craftsmanship and an international organization that supports creative autonomy and cross-brand expertise.
Miu Miu seeks an In-Store CRM Manager in Hong Kong to lead clienteling, CRM execution and store coaching at Landmark.
Role & Responsibilities
- Inspire, coach and support store teams to adopt a client-oriented mindset and consistently execute clienteling activities.
- Use client and market analysis to set store-level clienteling objectives and drive Private Appointments, outreach and prospecting initiatives to achieve business targets.
- Support client acquisition and retention strategies, leveraging local market opportunities and partnerships.
- Build and maintain relationships with landlords, third-party partners and personal networks for client development.
- Identify and develop new and existing clients (prospects) into future Very Important Clients (VICs).
- Guide store teams on personalised outreach, event invitation content and bespoke client communications.
- Support the CRM Manager in defining and implementing clienteling processes; ensure consistent use of clienteling tools and methodologies across stores.
- Contribute to local VIC client experience activities to deliver the highest level of in-store service.
- Collect CRM needs from stores and disseminate best practices and learnings across teams.
Qualifications
- Proven background in luxury retail CRM, clienteling or boutique sales leadership; demonstrated success in client acquisition and retention.
- Experience coaching and developing retail teams with a measurable impact on sales and client engagement.
- Business development mindset with strong results orientation and commercial curiosity.
- Excellent interpersonal and communication skills; ability to influence stakeholders across store, landlord and corporate levels.
- Analytical capability to interpret client and market data and translate insights into actionable clienteling objectives.
- Familiarity with CRM and clienteling platforms and processes (implementation, governance and adoption).
Skills
Experience
Minimum of approximately 3 years' progressive experience in luxury retail CRM, clienteling or retail sales leadership, including hands-on team coaching and CRM/tool adoption across stores.
Education
Bachelor's degree in business, marketing or a related field, or equivalent professional experience.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong, China.
Culture
Miu Miu fosters a creative, international workplace grounded in the Prada Group’s emphasis on talent development and craftsmanship. The brand values curiosity, individuality and collaboration, and promotes an inclusive environment that encourages professional growth and cross-cultural exchange.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Miu Miu, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Clienteling Manager», «Retail CRM & Client Experience Manager», «Store Client Development Manager», «CRM & Client Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.