Miu Miu In-Store CRM & Client Development Manager
Join Miu Miu in Madrid as an In-Store CRM & Client Development Manager. Drive client-centric culture and CRM strategy execution in a luxury fashion environment.
Overview
Miu Miu, a distinguished brand under the Prada Group, is renowned for its avant-garde approach to luxury fashion. The Prada Group, a global leader in the luxury sector, operates across more than 45 countries and encompasses iconic brands such as PRADA, Versace, and Church's. With a diverse workforce representing over 100 nationalities, the Group is committed to innovation and excellence.
Role & Responsibilities
- Supervise clienteling activities of store staff, defining development plans for each Client Advisor.
- Perform weekly and monthly customer and KPI analysis to monitor CRM performance.
- Assist Store Manager in designing CRM action plans aligned with business needs and event calendar.
- Review and analyze Client Advisor performance on clienteling and retail KPIs, providing individual development plans.
- Design and implement action plans focusing on data collection, client retention, and brand loyalty.
- Collaborate with other departments on in-store product launches, events, and client experiences from a CRM perspective.
- Ensure store staff is well-trained in clienteling tools.
- Oversee local training materials and sessions on CRM topics, including strategy and best practices.
- Support sales staff in managing VIC clients, enhancing their potential.
- Collaborate with PR department in managing celebrities and influencers.
- Work with local retail team to improve store performance.
- Maintain knowledge of market and consumer trends to enhance store staff's fashion sense.
- Ensure growth of store's customer community through event participation.
Qualifications
- Proven track record of sales performance and growth through clienteling efforts.
- Expertise in changing store team behaviors around clienteling.
- Familiarity with competitors and consumer trends.
Skills
Experience
Demonstrated success in sales performance and clienteling within a luxury retail environment.
Workplace
The role is situated in Madrid, Madrid, Spain. There are currently 105 open positions in Madrid on Cerulean, with 6 added recently. Across Spain, Cerulean lists 264 open roles — 12 of them newly added.
Benefits
Working in a creative and international environment with opportunities for professional growth. Inclusive work environment promoting diversity and equal opportunities.
Culture
The Prada Group fosters a creative and international workplace, driven by curiosity and a quest for excellence. The company values diversity and inclusivity, ensuring a respectful and fair environment for all employees.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.