Miu Miu E-commerce Manager

About Miu Miu

Miu Miu, founded in 1993 by Miuccia Prada and part of the Prada Group, is an iconic luxury fashion house celebrated for its irreverent elegance, intellectual femininity, and bold creative experimentation. As an employer, the brand offers a dynamic environment where heritage, contemporary culture, and innovation converge across design, retail, communications, merchandising, and corporate functions. Miu Miu seeks individuals with refined aesthetic sensibility, curiosity, commercial awareness, and a collaborative spirit. Employees are invited to contribute to a distinctive vision of modern luxury, supported by the excellence, global reach, and rigorous standards of one of the world’s leading fashion groups.

Role & Responsibilities

• Develop and execute the overall operations strategy for Miu Miu’s Tmall and JD stores to achieve sales targets.
• Manage the TP team, set goals and responsibilities, and monitor execution quality and delivery.
• Oversee daily store operations, including product listings, page optimization, campaign planning, inventory, and pricing coordination.
• Plan and execute platform peak-sale events such as 618, Double 11, and Double 12, as well as daily campaigns, to drive GMV and conversion.
• Analyze store data, including traffic, conversion, average order value, and repurchase, and continuously optimize operations strategy.
• Build relationships with platform account managers to secure resources and campaign placements.
• Review and validate the TP team’s paid media strategies for Tmall and JD advertising, ensuring alignment with brand objectives and budget.
• Represent the brand by recommending and guiding optimization of the TP team’s media plans, audience strategies, creative approaches, and budget allocation.
• Monitor campaign performance and ROI, evaluate the TP team’s delivery quality and effectiveness, and drive continuous improvement.
• Serve as the key communication link between the brand and TP team to align objectives and execution.
• Develop the capabilities of internal team members and external agencies, and establish an effective operations and paid media collaboration model.
• Communicate with global headquarters in English through meetings, reporting, and daily communication.

Qualifications

• Bachelor’s degree or above in Marketing, Ecommerce, Business Management, or a related field.
• At least 6–8 years of ecommerce operations experience, including at least 2 years of hands-on Tmall and JD experience.
• Hands-on paid media experience or paid media oversight experience.
• Experience managing TP teams and monitoring external partner delivery quality.
• Proven experience leading teams, including internal members and external agencies.
• Strong English communication skills, with the ability to communicate and report to a non-Chinese-speaking headquarters.
• Data sensitivity, strong analytical skills, and optimization skills.
• Strong communication and coordination skills, with the ability to drive cross-functional projects.

Skills

Experience

At least 6–8 years of ecommerce operations experience, including at least 2 years of hands-on Tmall and JD experience.

Education

Bachelor’s degree or above in Marketing, Ecommerce, Business Management, or a related field.

Culture

Miu Miu fosters a bold, intellectually curious workplace where creativity, individuality, and a refined sense of irreverence are encouraged. As part of the Prada Group, the brand offers a dynamic and exacting environment in which teams collaborate across fashion, culture, and contemporary design to shape a distinctive global vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.