Miu Miu CRM & Client Development Manager
- Location
- SeoulSeoulSouth Korea
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 17, 2026
About Miu Miu
Miu Miu is a globally recognised luxury prêt-à-porter house within the Prada Group, celebrated for its avant-garde sensibility and refined craftsmanship. As part of an international fashion network, Miu Miu operates flagship stores and boutiques worldwide and places a premium on creative expression, client experience and curated retail environments.
Miu Miu CRM & Client Development Manager — Seoul. Lead omnichannel CRM, VIP client development and campaign execution for Miu Miu in Seoul.
Role & Responsibilities
- Define and execute the Korea CRM and omnichannel client development strategy to increase lifetime value, share of wallet and client retention across retail and digital touchpoints.
- Design, plan and deliver targeted CRM campaigns (acquisition, activation, retention, VIP/concierge) leveraging segmentation, lifecycle management and A/B testing.
- Own client data strategy in collaboration with data, IT and regional teams—ensure clean segmentation, CDP use, and actionable customer insights.
- Integrate digital and in-store clienteling initiatives; align sales teams and shop management through training, playbooks and regular performance reviews.
- Manage relationships with external agencies and platform vendors (campaign execution, creative, analytics, CRM tooling).
- Track and report KPI performance (CRM KPIs, retention, conversion, AOV, campaign ROI) and translate findings into commercial recommendations.
- Lead local CRM roadmap delivery, including calendar planning, budget monitoring and cross-functional project management with merchandising, retail, e‑commerce and regional marketing.
- Ensure compliance with data protection regulations and company policies in all client communications and data handling.
Qualifications
- Proven leadership in CRM, client development or loyalty roles within luxury retail or premium fashion.
- Strong commercial orientation with demonstrable success driving client acquisition, reactivation and VIP programmes.
- Advanced analytical capability with comfort interpreting CRM metrics, segmentation and campaign performance.
- Excellent stakeholder management and cross-functional collaboration skills, including experience training frontline retail teams.
- High level of discretion and adherence to data protection and privacy standards.
- Bachelor’s degree in Marketing, Business Administration or a related discipline; advanced degree preferred.
Skills
Experience
Typically 5+ years of progressive CRM/loyalty experience, with at least 3 years within luxury fashion or premium retail and demonstrable responsibility for omnichannel client strategies and team/stakeholder leadership.
Education
Bachelor’s degree in Marketing, Business Administration, Communications or equivalent; master’s degree or specialised marketing qualifications advantageous.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Culture
Miu Miu offers a creative, fast-paced environment rooted in the high standards of the Prada Group. The brand values inventive expression, meticulous attention to detail and collaborative cross-disciplinary work between retail, marketing and product teams to deliver exceptional client experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Miu Miu, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Development Manager», «CRM & Loyalty Manager», «Omnichannel Clienteling Manager», «CRM Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.