Miu Miu Assistant E-Commerce Manager

About Miu Miu

Miu Miu, founded in 1993 by Miuccia Prada and part of the Prada Group, is an iconic luxury fashion house celebrated for its irreverent elegance, intellectual femininity, and bold creative experimentation. As an employer, the brand offers a dynamic environment where heritage, contemporary culture, and innovation converge across design, retail, communications, merchandising, and corporate functions. Miu Miu seeks individuals with refined aesthetic sensibility, curiosity, commercial awareness, and a collaborative spirit. Employees are invited to contribute to a distinctive vision of modern luxury, supported by the excellence, global reach, and rigorous standards of one of the world’s leading fashion groups.

Role & Responsibilities

• Standardize workflows for product listing, SKU maintenance, new product launches, and gift-with-purchase (GWP) administration across owned channels.
• Manage inventory for campaign launches; plan presale quantities and timing for WeChat-exclusive SKUs, and execute assortments using visual merchandising strategies to build a differentiated product portfolio.
• Monitor inventory health, forecast sales for key campaigns, and flag stock-out risks to ensure product availability.
• Partner with e-commerce merchandising to recommend channel-specific products.
• Lead end-to-end delivery of Mini-Program-exclusive pop-up sales and product launch campaigns, aligning plans with headquarters, marketing, and vendors and integrating visual merchandising and digital customer experience.
• Connect off-site advertising with on-site landing pages, govern inventory, and conduct post-campaign reviews.
• Plan and execute WeChat campaigns, including Chinese New Year, Qixi, and WeChat-exclusive pop-up launches; oversee digital design and development and content display, and coordinate advertising plans, landing pages, and conversion with Marketing.
• Optimize daily merchandising layouts and drive iterative Mini-Program development, including homepage upgrades, product listing page (PLP) revamps, search-page optimization, and module enhancements.
• Develop Mini-Program-exclusive pop-up interactions, Chinese New Year digital engagement experiences, and upgrades to limited-edition collaboration campaigns.
• Deliver a full Mini-Program homepage revamp and coordinate front-end and back-end development to streamline browsing, product selection, and checkout journeys and strengthen platform capabilities.
• Analyze consumer behavior and heatmap and session data to identify friction points; coordinate A/B testing and turn findings into actionable recommendations.
• Analyze conversion funnels for paid and organic traffic, and feed insights and actions back into paid media and landing-page experiences to refine paid media strategy.
• Monitor daily KPIs, including UV, conversion rate, GMV, and retention rate, and produce weekly and monthly performance reports with actionable insights.
• Support CRM initiatives by segmenting the member database and executing loyalty programs, sample-redemption strategies, and personalized communications to drive repurchases.
• Coordinate with marketing media buying, social media, retail operations, and customer service teams to align business objectives and resolve operational bottlenecks.
• Manage third-party (TP) vendors end to end: define scopes of work and SLAs, oversee daily operations and campaign execution quality, track vendor KPIs and performance scorecards, and lead vendor onboarding and continuous improvement to ensure brand compliance and operational efficiency.
• Optimize direct-to-consumer (DTC) traffic distribution and brand touchpoints, and co-launch new and existing advertising campaigns.
• Design, build, and update the database used to load products onto the e-commerce site, covering master data, codes, descriptions, colors, prices, and sorting, based on product inputs from the E-Commerce Manager.
• Collaborate with IT on developing and implementing platforms and tools for loading information onto the website.
• Collect and consolidate input from company functions on the retail strategy applied to e-commerce.
• Collect product descriptions for the platform and ensure their translation is accurate.
• Analyze user and customer traffic and goods sold with Controlling and IT.
• Coordinate with headquarters on e-commerce photo-shoot production flows, based on product-launch priorities and timing.

Qualifications

• Bachelor’s degree or higher in e-commerce, marketing, business management, or a related field preferred.
• At least 5 years of e-commerce operations experience; Mini-Program or official website operations experience preferred.
• Familiarity with product listing, SKU management, inventory control, campaign planning, and data analysis.
• Experience managing TP vendors, with the ability to monitor delivery quality and KPIs.
• Data-sensitive, with strong analytical and optimization skills.
• Strong cross-functional collaboration skills and the ability to drive projects to completion.
• Good English reading and writing skills; ability to communicate with headquarters preferred.
• Experience in beauty, luxury, FMCG, or consumer goods preferred.
• Experience in Mini-Program development or iteration projects preferred.
• Familiarity with UI/UX optimization and A/B testing preferred.
• Experience in CRM or member operations preferred.
• Experience working with multinational companies or headquarters preferred.

Skills

Experience

At least 5 years of e-commerce operations experience; Mini-Program or official website operations experience preferred.

Education

Bachelor’s degree or higher in e-commerce, marketing, business management, or a related field preferred.

Culture

Miu Miu fosters a bold, intellectually curious workplace where creativity, individuality, and a refined sense of irreverence are encouraged. As part of the Prada Group, the brand offers a dynamic and exacting environment in which teams collaborate across fashion, culture, and contemporary design to shape a distinctive global vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.