Mido Sales & Marketing Manager — Switzerland
- Location
- Le LocleNeuchâtelSwitzerland
- Seniority
- Manager
- Department
- Wholesale, Commercial & B2B Sales
- Industry
- Fine Watches & Horology
- Posted
- May 4, 2026
About Mido
Mido is a Swiss watchmaking maison celebrated for technical precision, timeless design and robust engineering. Headquartered in Le Locle and part of the Swatch Group, the brand combines Swiss horological heritage with international distribution across an extensive network of retail partners.
Mido — Sales & Marketing Manager, Le Locle, Switzerland. Lead commercial and marketing operations for the Swiss market for the heritage watch brand.
Role & Responsibilities
- Define and implement the Swiss-market commercial and marketing strategy in alignment with global brand guidelines and Swatch Group priorities.
- Manage and develop the network of retail partners, key accounts and distributors across Switzerland to maximise sell‑out and market share.
- Plan and execute product launches, in‑store activations and trade marketing campaigns tailored to regional customer segments and retail formats.
- Own sales forecasting, budgeting and monthly performance reporting; analyse KPIs and propose corrective actions to meet targets.
- Coordinate cross‑functional activities with product, communications, visual merchandising and after‑sales teams to ensure seamless market execution.
- Negotiate commercial terms with partners, manage inventory allocations, and oversee pricing and promotional strategies.
- Represent the brand at industry events, point‑of‑sale visits and stakeholder meetings; travel regularly within Switzerland.
Qualifications
- Bachelor’s degree in Business, Marketing, Commerce or equivalent; advanced degree preferred.
- Proven commercial experience (typically 5+ years) in sales and marketing roles within watches, luxury goods or premium retail.
- Demonstrable experience managing multi‑channel retail and wholesale networks, including distributor relationships and key account management.
- Strong analytical skills with experience in sales forecasting, P&L awareness and budget management.
- Excellent negotiation, presentation and stakeholder management capabilities.
- Availability for regular travel across the market and flexibility for event attendance and retail visits.
Skills
Experience
Typically 5+ years of progressive sales and marketing experience in the watch industry or adjacent luxury sectors, with direct responsibility for national market performance and channel management.
Education
Bachelor’s degree in Business, Marketing, Commerce or equivalent; MBA or relevant postgraduate qualification advantageous.
Workplace
This position is based in Le Locle, Neuchâtel, Switzerland.
Culture
Mido combines Swiss watchmaking craftsmanship with a performance‑oriented, collaborative workplace. As part of the Swatch Group, the brand operates within a structured international network that values technical excellence, professional development and close collaboration with retail partners.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Mido, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Market Manager, Switzerland (Sales & Marketing)», «Country Manager Switzerland — Commercial & Marketing», «Sales and Marketing Lead — Swiss Market», «Commercial Manager Switzerland — Watches», «National Sales & Marketing Manager (Switzerland)», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.