Mido Sales & Marketing Manager
- Location
- Kuala LumpurKuala LumpurMalaysia
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- May 19, 2026
About Mido
Mido is a Swiss watchmaker that blends century-old horological craftsmanship with modern innovation and precision. Positioned within the Swatch Group’s portfolio, Mido emphasizes reliable performance and elegant design inspired by architectural heritage. As an employer, the brand operates within a global network that values technical excellence, product integrity and a longstanding watchmaking tradition.
Mido seeks a Sales & Marketing Manager in Kuala Lumpur to lead commercial growth and brand activations for Mido Malaysia.
Role & Responsibilities
- Develop and execute the Malaysia sales and marketing strategy to achieve revenue, distribution and brand-awareness objectives.
- Manage relationships with retail partners, wholesalers and multi-brand stockists; negotiate commercial terms and optimise in-store presence.
- Plan and implement trade marketing, retail activations, product launches and promotional campaigns in coordination with regional and global teams.
- Set sales targets, monitor KPIs and deliver regular performance reports and market analysis to senior management.
- Oversee local digital and social marketing initiatives, ensuring brand consistency across channels and alignment with global campaigns.
- Lead, coach and motivate the local sales team and retail staff; design training and clienteling programmes to enhance customer experience.
- Control marketing and channel budgets, forecast demand and coordinate inventory allocation with supply chain colleagues.
Qualifications
- Bachelor’s degree in Business, Marketing, Commerce or related discipline (or equivalent work experience).
- Minimum five years of progressive experience in sales and/or marketing within luxury goods, premium watches or high-end accessories.
- Proven track record of managing retail and wholesale accounts, delivering sales targets and executing trade-marketing activations.
- Strong commercial acumen with experience in budget management, forecasting and P&L awareness.
- Excellent negotiation, stakeholder management and leadership skills.
Skills
Experience
At least five years of relevant experience in sales and marketing roles within the luxury, watchmaking or premium retail sectors, including responsibility for retail/wholesale channels and campaign execution.
Education
Bachelor’s degree in Business, Marketing, Commerce or equivalent professional experience.
Workplace
This position is based in Kuala Lumpur, Kuala Lumpur, Malaysia.
Culture
Mido combines Swiss horological craftsmanship with a progressive, product-driven culture. As part of the Swatch Group ecosystem, the workplace values precision, attention to detail and collaborative cross-border coordination while encouraging professional development within the luxury timepiece sector.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Mido, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Sales and Marketing Manager», «Brand & Commercial Manager», «Market Development Manager», «Regional Sales & Marketing Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.