Mido Head of International Marketing
- Location
- Le LocleNeuchâtelSwitzerland
- Employment
- Full-Time
- Seniority
- Director
- Department
- Creative, Design & Styling
- Industry
- Fine Watches & Horology
- Posted
- Sep 17, 2026
About Mido
Founded in 1918 and based in Le Locle, Mido is a Swiss watchmaking house celebrated for its refined automatic timepieces, architectural inspiration, and enduring value. As part of the Swatch Group, the brand offers employees the strength of a global leader alongside the intimacy of a company with a distinctive identity and long horological heritage. Mido cultivates a workplace where precision, reliability, and design excellence guide every function, from craftsmanship and product development to marketing and client experience. For professionals drawn to timeless innovation, international collaboration, and the quiet confidence of Swiss luxury, Mido provides a purposeful and elegant career environment.
MIDO seeks Head of International Marketing in Le Locle, Switzerland. Lead global strategy, campaigns, and brand growth across 70 countries.
Role & Responsibilities
- Shape and drive the international marketing strategy to strengthen brand desirability, accelerate growth, and build long-term brand equity
- Drive the global media and communication strategy for consistent brand presence across markets
- Champion the evolution and execution of brand positioning, identity, and experience worldwide
- Lead the planning and deployment of international 360° marketing campaigns across all channels with a focus on digital-first initiatives
- Coordinate product launches, seasonal campaigns, and commercial activations
- Build strong partnerships with 20 subsidiaries, distributors, and local marketing teams, providing strategic support and best practices
- Ensure excellence and consistency across advertising, digital, social media, merchandising, events, PR, and partnerships
- Collaborate with cross-functional teams to elevate retail, digital, and omnichannel brand experience
- Oversee the international marketing budget, optimizing investments for maximum impact and performance
- Lead and inspire marketing team members through coaching, development, and empowerment
- Measure campaign effectiveness and identify opportunities for continuous improvement
Qualifications
- University degree or equivalent in Marketing, Business Administration, or a related field
- Minimum 5–8 years of experience in international marketing management positions, preferably within watchmaking, luxury, premium consumer goods, or lifestyle sectors
- Proven track record in developing and executing global marketing strategies and integrated communication campaigns
- Strong understanding of brand building, consumer engagement, and omnichannel marketing
- Experience managing international stakeholders and working across multiple markets and cultures
- Demonstrated ability to combine strategic thinking with operational execution
- Experience in digital marketing and e-commerce environments is a strong advantage
Skills
Experience
Minimum 5–8 years in international marketing management roles, preferably within the watchmaking, luxury, premium consumer goods, or lifestyle sectors. Demonstrated success in developing and executing global marketing strategies, managing integrated communication campaigns, and leading teams across multiple international markets and cultures.
Education
University degree or equivalent in Marketing, Business Administration, or a related field.
Workplace
This position is based in Le Locle, Neuchâtel, Switzerland.
Culture
Mido fosters a workplace culture rooted in Swiss watchmaking precision, timeless design, and a strong respect for technical expertise. As an employer, the brand values collaboration, reliability, and continuous improvement, offering an environment where craftsmanship and innovation come together to create enduring products.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Mido, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «International Marketing Director», «Global Brand Marketing Leader», «Director of Global Marketing Strategy», «International Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.