Mido Head of International Marketing

About Mido

Founded in 1918 and based in Le Locle, Mido is a Swiss watchmaking house celebrated for its refined automatic timepieces, architectural inspiration, and enduring value. As part of the Swatch Group, the brand offers employees the strength of a global leader alongside the intimacy of a company with a distinctive identity and long horological heritage. Mido cultivates a workplace where precision, reliability, and design excellence guide every function, from craftsmanship and product development to marketing and client experience. For professionals drawn to timeless innovation, international collaboration, and the quiet confidence of Swiss luxury, Mido provides a purposeful and elegant career environment.

Role & Responsibilities

• Shape and drive the international marketing strategy to strengthen brand desirability, accelerate growth, and build long-term brand equity across 70 countries
• Develop and execute the global media and communication strategy to ensure consistent brand presence and messaging across all markets
• Champion the evolution and execution of brand positioning, identity, and consumer experience worldwide
• Identify strategic growth opportunities and market priorities to support MIDO's continued expansion
• Oversee the international marketing budget, optimizing investments for maximum impact and return on performance
• Lead the planning and deployment of integrated 360° marketing campaigns across all relevant channels and touchpoints, emphasizing digital-first initiatives
• Coordinate product launches, seasonal campaigns, and commercial activations globally
• Ensure excellence and consistency across advertising, digital, social media, merchandising, events, PR, and strategic partnerships
• Measure campaign effectiveness and identify opportunities for continuous improvement and optimization
• Build and maintain strong partnerships with 20 subsidiaries, distributors, and local marketing teams
• Provide strategic guidance, support, and best-practice sharing to ensure successful market execution
• Identify localized growth opportunities and recommend tailored marketing initiatives aligned with local business priorities
• Foster a culture of collaboration, accountability, and knowledge sharing across geographies and teams
• Ensure every consumer touchpoint consistently reflects the MIDO brand universe and quality standards
• Collaborate with cross-functional teams to elevate retail, digital, and omnichannel customer experiences
• Support development of distinctive visibility, merchandising, and experiential initiatives that reinforce brand perception
• Lead and inspire marketing team members through coaching, development, and empowerment
• Coordinate effectively across sales, product, and digital departments to ensure aligned execution and shared success
• Contribute to a performance-oriented culture focused on impact, ownership, and continuous improvement

Qualifications

• University degree or equivalent in Marketing, Business Administration, or a related field
• Minimum 5–8 years of experience in international marketing management positions
• Proven track record in developing and executing global marketing strategies and integrated communication campaigns
• Strong understanding of brand building, consumer engagement, and omnichannel marketing
• Demonstrated ability to combine strategic thinking with operational execution
• Experience in digital marketing and e-commerce environments
• Experience managing international stakeholders and working across multiple markets and cultures
• Strategic vision paired with demonstrated ability to drive execution and organizational impact
• Experience working in the watchmaking, luxury, premium consumer goods, or lifestyle sectors (preferred)
• Authentic brand-building expertise with the vision to shape the future while maintaining execution discipline
• Comfort leading organizational change and driving transformation across distributed teams and markets
• Cultural awareness and attentiveness to consumer and market trends
• Strong interpersonal and team-empowerment capabilities

Skills

Experience

Minimum 5–8 years of international marketing management experience, preferably within the watchmaking, luxury, premium consumer goods, or lifestyle sectors. Demonstrated expertise in developing and executing global marketing strategies, managing integrated communication campaigns, and working across multiple international markets and cultures. Proven ability to combine strategic vision with operational execution and deliver measurable business results.

Education

University degree or equivalent in Marketing, Business Administration, or a related field.

Workplace

Culture

Mido fosters a workplace culture rooted in Swiss watchmaking precision, timeless design, and a strong respect for technical expertise. As an employer, the brand values collaboration, reliability, and continuous improvement, offering an environment where craftsmanship and innovation come together to create enduring products.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.