Michael Kors Vice President, Global Brand Marketing & Media

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Location
Employment Full-Time
Seniority Executive
Compensation $200,000–275,000/year
Posted Mar 19, 2026

Michael Kors — Vice President, Global Brand Marketing & Media in NY Metro Area. Lead global brand strategy, media and data‑driven campaigns.

Overview

Michael Kors is a global luxury lifestyle fashion brand known for accessible, modern American sportswear, accessories and footwear. The brand operates internationally across retail, wholesale and digital channels and is part of Capri Holdings Limited, a multinational luxury fashion group. As an employer, Michael Kors emphasizes creativity, commercial rigor and cross‑brand collaboration within a fast-paced, consumer-facing industry.

Role & Responsibilities

  • Define and lead the global brand marketing strategy to deepen equity, drive growth and ensure a consistent brand expression across regions and touchpoints.
  • Translate brand values into culturally resonant, 360° marketing campaigns spanning digital, social, experiential and owned channels.
  • Oversee brand media strategy, prioritizing innovative formats, emerging channels and next‑generation storytelling to maximise reach and engagement.
  • Use data and consumer insights to inform strategic direction, establish KPIs, measure brand effectiveness and optimise media and creative investment.
  • Partner with senior leadership, regional teams and cross‑functional stakeholders (creative, PR, retail/ecommerce, analytics) to align priorities and enable market‑specific execution.
  • Build scalable brand toolkits and assets for global rollout while maintaining local relevance and creative integrity.
  • Lead, mentor and grow a high‑performing global brand marketing team, cultivating a collaborative, innovation‑driven culture.

Qualifications

  • Minimum 12 years of progressive experience in brand marketing with responsibility for digitally led, globally scaled campaigns.
  • Proven experience leading global brand teams and managing cross‑functional stakeholders within complex, matrixed organisations.
  • Demonstrated success deploying integrated campaigns across digital, social, experiential and owned media that drive both cultural relevance and business outcomes.
  • Strong commercial acumen with experience using data, measurement frameworks and reporting rhythms to inform media and creative investment decisions.

Skills

Global brand strategy Media strategy and planning Digital platforms and social storytelling Content strategy and ecosystem development Data‑driven audience insights and brand measurement Cross‑functional stakeholder management Team leadership and talent development Experience with experiential and partnership activations

Experience

At least 12 years of experience in brand marketing, with a track record of developing and scaling integrated, digitally‑centric campaigns globally and managing teams and stakeholders within matrixed organisations.

Education

Bachelor’s degree in marketing, communications, business or a related field; MBA or advanced degree preferred but not required.

Workplace

This position is based in New York, New York, USA. Cerulean lists 1.569 open roles in New York, including 26 posted recently. The broader New York area accounts for 1.696 active listings on Cerulean, 35 of which are new. In USA as a whole, Cerulean currently features 3.534 open positions, with 166 posted this week.

Compensation

The base compensation for this position ranges from USD 200,000 to USD 275,000 per annum.

Benefits

Generous paid time off & holiday schedule; Summer Fridays; internal mobility across brands; cross‑brand discount; exclusive employee sales; Fav 5 cards (friends & family discount); 401(k) match; paid parental leave; Thrive wellness program; commuter benefits; gym discounts.

Culture

Michael Kors cultivates a fast‑paced, creative and commercially focused environment where collaboration across design, marketing and retail is central. As part of Capri Holdings, the brand values global perspective, inclusivity and a data‑informed approach to creativity, rewarding initiative and cross‑brand mobility.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Michael Kors, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «VP, Brand Marketing & Media Strategy», «Head of Global Brand & Media», «Global Brand Marketing Director», «VP, Global Brand and Content», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.