Michael Kors Vice President, Consumer Marketing

About Michael Kors

Michael Kors is an internationally recognized luxury fashion brand and lifestyle label, marketed globally across apparel, accessories and fragrances. As part of Capri Holdings, Michael Kors operates within a portfolio of premium fashion houses and emphasizes design-led product, elevated retail experiences and a fast-paced, customer-centric retail network.

Role & Responsibilities

• Define and lead end-to-end consumer marketing strategy for North America across retail, wholesale, and marketplace channels, directly contributing to revenue growth and market share expansion
• Translate global brand vision into regionally differentiated, commercially impactful strategies across all consumer touchpoints
• Operate as a key member of the North America leadership team, shaping business strategy through a marketing-led, consumer-first lens
• Build and lead a high-performing, multi-disciplinary marketing organization, fostering accountability, innovation, and a performance culture
• Own the full North America marketing investment strategy, dynamically allocating spend across the funnel to maximize commercial impact and long-term brand value
• Establish rigorous frameworks for budget allocation, performance tracking, and ROI optimization
• Lead forecasting and investment governance in partnership with Finance to ensure disciplined, data-driven decision-making
• Own end-to-end demand generation across acquisition, conversion, and retention, with clear accountability for traffic, revenue, and customer growth
• Drive high-impact performance marketing strategies across all channels, continuously optimizing efficiency and scale
• Build and scale social commerce and creator ecosystems to unlock new revenue streams and consumer engagement models
• Implement advanced measurement capabilities (MMM, MTA, experimentation frameworks) to inform investment decisions and accelerate growth
• Partner closely with the CRM team to develop North America lifecycle marketing strategy to maximize customer lifetime value, retention, and frequency
• Own regional brand equity, ensuring consistent, premium brand expression across all channels and markets
• Lead the development and execution of integrated, 360° campaigns that deliver both brand impact and commercial return
• Embed clienteling, social selling, and digital innovation into all brand initiatives to drive conversion alongside awareness
• Ensure flawless go-to-market execution across key product launches, seasonal moments, and cultural activations
• Champion a data-driven culture, leveraging insights to inform strategy, improve performance, and unlock growth opportunities
• Lead the evolution of KPI frameworks to include emerging channels and full-funnel impact
• Embed a continuous improvement mindset across the organization: Plan → Execute → Learn → Scale
• Lead a best-in-class external ecosystem of agencies, platforms, and strategic partners
• Drive innovation through partnerships, ensuring the brand remains at the forefront of marketing, media, and technology trends
• Ensure strong governance, clear accountability, and measurable impact across all external investments

Qualifications

• Bachelor's degree required
• 15+ years of progressive consumer marketing experience
• Proven experience owning multimillion-dollar marketing budgets
• Experience within retail, luxury, fashion, beauty, consumer goods, or other consumer-facing industries
• Deep fluency in marketing, clienteling, and social commerce
• Strong analytical expertise with demonstrated ability to convert data-driven analytics into consumer insights
• Proven track record designing and driving digital campaigns using channels such as paid and natural search, social, mobile, email, display, affiliate, and retargeting
• Strong leadership skills with ability to manage, engage, mentor, and retain high-performing teams
• Strong interpersonal skills and ability to effectively communicate complex concepts to diverse audiences and influence senior executives

Skills

Experience

15+ years of progressive consumer marketing experience, with demonstrated success owning large-scale marketing budgets and driving measurable business impact across retail, luxury, fashion, beauty, or consumer goods sectors. Proven expertise in performance marketing, demand generation, brand strategy, digital campaign execution, and team leadership within fast-paced, consumer-focused environments.

Education

Bachelor's degree required; MBA or Master's degree preferred.

Workplace

Compensation

The base compensation for this position ranges from USD 200,000 to USD 300,000 per annum.

Benefits

Generous paid time off and holiday schedule, Summer Fridays, internal mobility across brands, cross-brand discount, exclusive employee sales, Fav 5 Cards (MK discount for friends and family), 401(k) match, paid parental leave, Thrive Wellness Program, commuter benefits, gym discounts.

Culture

Michael Kors fosters a design-driven, service-oriented retail culture that blends creative energy with commercial discipline. Teams work in a fast-paced, international environment where collaboration, attention to detail and polished client service are highly valued.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.