Michael Kors Vice President, Consumer Marketing — EMEA

Location
Employment Full-Time
Seniority Executive
Department Clienteling, CRM & VIP Relations
Industry Fashion, Apparel & Leather Goods
Posted Apr 12, 2026
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Michael Kors is hiring a Vice President, Consumer Marketing — EMEA in London. Lead EMEA consumer marketing, CRM, performance and brand campaigns.

Overview

Michael Kors is a global luxury lifestyle brand within Capri Holdings Limited, known for accessible luxury in apparel, accessories and leather goods. The brand operates across wholesale and retail channels with a strong emphasis on omnichannel commerce, storytelling and aspirational brand positioning. As an employer it attracts talent who thrive in a fast-paced, creative, and commercially driven fashion environment with a matrixed, globally coordinated organisation.

Role & Responsibilities

  • Define and lead the end-to-end consumer marketing vision for EMEA, ensuring consistent emotional, visual and experiential brand presence across all markets and channels.
  • Manage a multi-disciplinary regional marketing organisation covering performance, CRM/lifecycle, clienteling, brand campaigns, social & influencer, PR and analytics.
  • Own the full EMEA marketing budget: set investment frameworks, optimise ROI, and partner with Finance on forecasting and financial accountability.
  • Drive acquisition, conversion and retention strategies across all channels, including social-commerce funnels, creator-led programs and performance channels.
  • Develop and execute CRM, loyalty and clienteling strategies, integrating outreach platforms and unified customer data for advanced personalization.
  • Lead development and delivery of 360° brand and seasonal campaigns aligned to global strategy and commercial priorities.
  • Shape PR and communications strategy to strengthen reputation, visibility and consumer sentiment; maintain high-impact media relationships.
  • Establish measurement, attribution (MMM/MTA), experimentation and KPI frameworks to inform continuous testing, learning and scaling.
  • Manage agency and strategic platform partnerships; drive innovation and operational excellence across external suppliers.

Qualifications

  • 15+ years of progressive consumer marketing experience within fashion, luxury or premium retail.
  • 5+ years leading multi‑country teams across EMEA, with demonstrable ability to operate in matrixed, multi-market environments.
  • Proven experience owning and optimising multimillion‑dollar marketing budgets and accountability for ROI.
  • Deep expertise in performance marketing, CRM/lifecycle, clienteling, social commerce and omnichannel brand activation.
  • Strong analytical rigour with experience in attribution models (MMM/MTA), experimentation and KPI-driven decision making.
  • Exceptional stakeholder management, cross-functional partnership and agency leadership skills.

Skills

Performance marketing (acquisition, conversion, retention) CRM & lifecycle marketing Clienteling platforms and strategy Social commerce and influencer/creator programs Brand campaign development and 360° GTM execution Attribution, MMM and MTA frameworks Analytics, experimentation and KPI frameworks Budget ownership, forecasting and ROI optimisation Agency and partner management PR, media relations and reputation management Cross-functional leadership and stakeholder influence

Experience

Senior executive with a minimum of 15 years in consumer marketing within fashion, luxury or premium retail, including at least 5 years managing multi‑country EMEA teams and responsibility for large regional budgets and integrated marketing P&L.

Education

Bachelor's degree in Marketing, Business, Communications or a related discipline; MBA or advanced degree preferred.

Workplace

The role is situated in London, England, UK.

Culture

Michael Kors combines fast-paced, creative brand-building with rigorous commercial discipline. The company values storytellers who are data-driven and collaborative, working across markets and functions to scale high-impact consumer programs within a global luxury fashion matrix.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

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The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Michael Kors, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of Consumer Marketing, EMEA», «VP Marketing — EMEA Consumer», «Regional Director, Consumer & Brand Marketing», «Head of CRM & Performance Marketing, EMEA», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.