Michael Kors Global Social Media & Innovation Manager
Michael Kors seeks a Global Social Media & Innovation Manager in New York (NY Metro Area) to lead global social, community and social commerce strategy.
Overview
Michael Kors is a global luxury lifestyle brand within Capri Holdings, recognized for its accessible luxury ready-to-wear, handbags and accessories. As part of a multi-brand luxury group, the brand operates with a strong emphasis on global brand-building, creative storytelling and commercial innovation across wholesale, retail and digital channels.
Role & Responsibilities
- Define and execute global multi-platform social content, community and social commerce strategies that drive brand growth, engagement and conversion.
- Oversee global social account management, content calendars, daily publishing and execution of seasonal campaigns, talent partnerships and live-event social activation.
- Partner with Creative, E‑commerce, Paid Media and regional teams to align on social-first creative briefs, distribution plans and market-specific adaptations.
- Manage and optimise global social commerce channels (Instagram and TikTok), maintain brand shops and deliver actionable performance reporting and recommendations.
- Lead community management standards and moderation practices to protect brand tone, monitor sentiment and escalate issues as appropriate.
- Monitor competitive and cultural trends; translate insights into forward‑looking content, platform and innovation strategies.
- Drive digital innovation initiatives with platform partners and external vendors across emerging formats including AR, AI/CGI, gaming and immersive experiences.
- Manage the global social content and innovation budget and partner programs (Team Kors Ambassador, Social UGC expansion).
- Lead, mentor and develop the Social Analyst/Strategist; ensure high-quality deliverables and professional growth across the social team.
- Establish reporting frameworks and deliver performance insights and education to internal stakeholders on platform best practices and trends.
Qualifications
- Bachelor’s degree, preferably in marketing, business or communications.
- Minimum 5 years’ experience in social media management; experience at a fashion/retail brand or agency preferred.
- Proven experience managing global multi-market social programs, including social commerce and community operations.
- Excellent written and verbal communication, strong organisational skills and meticulous attention to detail.
- Ability to synthesise analytics into strategic recommendations and clearly communicate performance insights to cross‑functional partners.
- Creative thinker with strong problem-solving skills and the capacity to manage multiple concurrent projects.
- Familiarity with major social platforms and ecosystem nuances (Instagram, TikTok, Facebook, YouTube, Snapchat, X, Pinterest, LINE, Weibo, WeChat).
- Familiarity with social management tools such as Sprinklr and Opal is a plus.
- Ability to work on-site in the New York office four days per week.
Skills
Experience
At least 5 years of progressive experience in social media management, ideally within a fashion or retail brand or agency environment, with demonstrated ownership of global social programs, social commerce initiatives and managing junior staff or analysts.
Education
Bachelor’s degree preferred—marketing, business, communications or a related field.
Workplace
The role is situated in New York, New York, USA. There are currently 492 open positions in New York on Cerulean, with 18 added recently. Within New York, Cerulean currently features 600 open roles, including 20 recent additions. Across USA, Cerulean lists 2.232 open roles — 74 of them newly added.
Compensation
The base compensation for this position ranges from USD 90,000 to USD 150,000 per annum.
Culture
Michael Kors operates in a fast‑paced, creative and commercially driven environment that values global brand consistency alongside local cultural relevance. Teams collaborate cross-functionally and are encouraged to experiment with digital and social innovation while maintaining a refined, brand-led approach.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.