Michael Kors CRM Specialist

About Michael Kors

Michael Kors is a global luxury lifestyle brand renowned for accessible, modern American sportswear and accessories. The brand operates internationally across retail, wholesale and digital channels and is part of Capri Holdings, a multinational fashion group. As an employer it attracts creative, commercially minded talent seeking fast-paced, customer-centric marketing roles within a global fashion house.

Role & Responsibilities

• Own end-to-end CRM delivery across EMEA, including acquisition initiatives, lifecycle programmes and retention campaigns that drive repeat purchase and customer lifetime value.
• Plan, build and execute CRM campaigns across email, SMS and other owned channels to support both e-commerce and store-led retention strategies.
• Manage acquisition and data-capture initiatives (on-site, in-store and third-party leads), ensuring data accuracy, GDPR compliance and high data hygiene.
• Implement and optimise automated lifecycle journeys—welcome, abandonment, post-purchase, inventory alerts and win-back—collaborating with Customer Analytics to apply behavioural insights.
• Act as primary contact for the triggered email platform (Bluecore), set account priorities and grow internal platform capability.
• Support vendor onboarding and integration of new data sources and technologies into CRM workflows, documenting processes and operational best practices.
• Define and run A/B and multivariate tests across campaigns and journeys to optimise messaging, creative, timing and offers.
• Monitor database health and campaign performance; produce weekly, monthly and quarterly reports and present findings to regional and global stakeholders.
• Troubleshoot lifecycle automations and CRM processes, working with UAT and IT teams to triage and resolve production issues.

Qualifications

• 3–5+ years of hands-on experience in CRM, email marketing or customer retention, preferably in retail or e-commerce.
• Proven track record managing end-to-end CRM or lifecycle programmes, including campaign setup, testing and optimisation.
• Demonstrable proficiency with an Email Service Provider (ESP) or marketing automation platform and experience with triggered/behavioural email tools (e.g., Bluecore).
• Strong analytical capability: comfortable building reports, interpreting performance data and translating insights into prioritised actions.
• Practical knowledge of GDPR and data governance best practices, particularly as they relate to acquisition and in-store capture.
• Excellent stakeholder management and vendor collaboration skills, with clear written and verbal communication.

Skills

Experience

Minimum 3–5 years of practical CRM, lifecycle marketing or email marketing experience, ideally gained within a retail, e-commerce or luxury fashion environment, with demonstrable ownership of acquisition and retention programmes.

Education

Bachelor’s degree in Marketing, Business, Statistics, Data Analytics or a related discipline preferred; equivalent professional experience accepted.

Workplace

Culture

Michael Kors fosters a fast-paced, design-driven environment where creativity is balanced with commercial rigor. The team culture is collaborative and globally oriented, with a focus on data-led decision making and continuous optimisation across channels.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.