Alexander McQueen PR & Communications Assistant

Location
Employment Full-time
Seniority Entry-Level
Posted Jan 1, 2026
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Join Alexander McQueen in Shanghai as a PR & Communications Assistant. Leverage your public relations expertise to enhance brand visibility and engage with media and influencers.

Overview

Alexander McQueen, a distinguished British luxury fashion house, was founded by the visionary designer Lee Alexander McQueen in 1992. Since joining the Kering Group in 2001, the brand has continued to embody a unique blend of individuality and subversive strength, particularly under the creative direction of Seán McGirr. With its design studio and atelier based in London, Alexander McQueen is renowned for its uncompromising creative vision and incisive tailoring, consistently pushing the boundaries of British fashion traditions.

Role & Responsibilities

  • Develop and maintain a comprehensive network of media, stylists, and influencers for ongoing PR and communications activities and brand campaigns.
  • Coordinate media features, photo shoots, and celebrity and key opinion leader (KOL) dressing opportunities within the designated region.
  • Enhance product features, celebrity dressing, and brand storytelling from a PR and communication perspective to boost brand visibility and engagement.
  • Assist with internal financial and administrative tasks, including vendor code setup, payments, and contract execution.
  • Collaborate closely with retail and merchandising departments to align marketing activities with commercial objectives.
  • Conduct analysis and reporting on all marketing activities.

Qualifications

  • Bachelor's degree or higher.
  • 2-3 years of solid public relations experience in a multinational prestige industry or leading PR agency.
  • Experience in KOL and celebrity management is preferred.

Skills

Excellent communication skills with the ability to engage with senior leaders and provide consulting, coaching, and facilitation in a commercial environment. Creative, proactive, detail-oriented, with strong problem-solving abilities. Positive and focused professional team player.

Experience

2-3 years of public relations experience in a multinational prestige industry or leading PR agency, with a preference for experience in KOL and celebrity management.

Education

Bachelor's degree or higher.

Workplace

The successful candidate will be located in Shanghai, Shanghai, China. 414 luxury roles are listed in Shanghai on Cerulean, 17 posted in the last 48 hours. Across the Shanghai region, Cerulean lists 440 open positions — 18 listed in the past two days. Cerulean currently advertises 1.773 open roles in China, including 30 added in the last 48 hours.

Benefits

Kering is committed to fostering a diverse workforce and offers an inclusive environment where diversity in all its forms is valued. This commitment provides opportunities for individuals to express their talents and adapt to a changing world.

Culture

Alexander McQueen, as part of the Kering Group, champions a culture of empowerment, teamwork, respect, and kindness. The brand values diversity and inclusivity, believing that these elements enrich the workplace and open up opportunities for individual and collective talent expression.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.