- Location
- Reggio Emilia Emilia-Romagna Italy
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 30, 2026
About Max Mara Fashion Group
Founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, Max Mara Fashion Group is a family-owned fashion group distinguished by its tailoring expertise, industrial innovation and enduring vision of modern womenswear. Its portfolio includes Max Mara, Sportmax, Weekend Max Mara and Marella, each with a distinct identity. As an employer, the Group brings together creative, technical and commercial expertise across design, product development, manufacturing, retail and corporate functions. Its international presence offers a professional environment where Italian heritage meets diverse markets, appealing to talent drawn to quality, precision and the evolution of a long-established fashion business.
The VIC Engagement Specialist activates the Customer Database for assigned Consumer Cluster segments through comprehensive omnichannel marketing strategies. The role designs and executes Drive-to-Store initiatives targeting both physical and digital footfall, managing customer acquisition and retention across direct and indirect channels, offline and online platforms. This position encompasses event planning, in-store experience coordination, and performance analysis through established KPI frameworks.
Role & Responsibilities
- Acquire and implement strategic decisions from General Management in the omnichannel area, including approved budgets and VIC roadmaps
- Analyze performance metrics qualitatively and quantitatively to inform future strategic actions and brief management
- Define service models for VIC events in collaboration with Consumer Channel management, including necessary training protocols
- Design and create event templates for physical stores, digital platforms, and pop-ups, managing quality, methodology, costs, and vendor sourcing
- Plan and implement individual VIC initiatives according to approved roadmaps, maintaining timelines and resources while defining expected Key Results
- Coordinate production and operational delivery of VIC Events, activating specialized sales staff and managing the VIC customer experience
- Monitor initiative results through comprehensive KPI dashboards and control systems
- Execute omnichannel orchestration as defined by Brand strategy and implemented across all omnichannel players
- Implement Consumer Engagement roadmaps and priorities operationally in alignment with received strategies
- Share hiring and training best practices with foreign country VIC Cluster management
- Supervise hiring and training processes for in-store personnel dedicated to VIC services
Qualifications
- Fluent in Italian and English (spoken and written)
- Proven experience of 5+ years as a VIC Specialist within the Fashion or Luxury goods industry
- Previous experience in a luxury retail environment (highly preferred)
- Natural ability to build long-term, trust-based relationships with VIC clientele
- Excellent organizational skills with ability to manage multiple simultaneous tasks and prioritize effectively in fast-paced, deadline-driven environments
- Detail-oriented approach with proactive and collaborative attitude
Skills
Experience
5+ years of proven experience as a VIC Specialist within the Fashion or Luxury goods industry, with demonstrated expertise in managing Very Important Customer programs and omnichannel marketing initiatives. Previous experience in a luxury retail environment is highly preferred.
Education
Not specified
Workplace
The role is situated in Reggio Emilia, Emilia-Romagna, Italy — conveniently close to Parma.
Explore jobs in Emilia-Romagna or in Italy.
Culture
Max Mara Fashion Group’s workplace culture is shaped by its Italian tailoring heritage, family-owned identity and enduring commitment to quality. Across its portfolio of brands, its professional environment brings together creative and technical expertise, balancing meticulous attention to detail with the demands of an international fashion business.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Max Mara Fashion Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Very Important Customer Specialist», «VIC Manager», «Customer Engagement Coordinator», «Luxury Customer Relations Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.