- Location
- Reggio Emilia Emilia-Romagna Italy
- Employment
- Full-Time
- Seniority
- Entry-Level
- Compensation
- €25,000–30,000/year
- Department
- Merchandising, Buying & Planning
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 13, 2026
About Max Mara Fashion Group
Founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, Max Mara Fashion Group is a family-owned fashion group distinguished by its tailoring expertise, industrial innovation and enduring vision of modern womenswear. Its portfolio includes Max Mara, Sportmax, Weekend Max Mara and Marella, each with a distinct identity. As an employer, the Group brings together creative, technical and commercial expertise across design, product development, manufacturing, retail and corporate functions. Its international presence offers a professional environment where Italian heritage meets diverse markets, appealing to talent drawn to quality, precision and the evolution of a long-established fashion business.
The Omnichannel Planning Specialist supports the manager in planning and managing product assortments for B2B and B2C digital stores, contributing to pre-season merchandise budgeting, buying decisions and in-season performance actions. The role is full-time in Reggio Emilia, with a gross annual salary of €25,000–€30,000 under an individual employment contract in the industrial sector; the specific amount depends on skills, experience, qualifications and gender-neutral internal equity criteria.
Role & Responsibilities
- Collects and analyzes product, market, consumer-pattern, historical and current-trend data.
- Supports the manager in gathering and analyzing market feedback and conducting competitor benchmarking.
- Supports the manager in building the Goods Requirements Budget and maintaining appropriate stock levels on the brand's e-commerce sites during the season.
- Works continuously with Operations and Supply Chain to ensure responsive action in line with identified sales trends.
- Supports the Buying Team during purchasing campaigns and monitors order alignment with the assortment strategy.
- Contributes to role-related learning through proactive team and digital activities aimed at innovation and improving the effectiveness and efficiency of responsibilities.
- Promotes, adopts and develops digital technologies within the function for process management and interactions with internal and external business stakeholders.
- Adopts behaviours and promotes operational and cultural actions for Sustainable Development, connecting practices focused on environmental care, business processes and the organizational community.
- Contributes to defining seasonal and carry-over merchandise requirements for e-commerce budgets during company budgeting.
- Works with Buying and Merchandising teams to define the quantitative and qualitative buying assortment for brand digital stores, providing objective input on digital-channel needs and specificities for catalogue decisions.
- Analyzes B2B partner market trends, monitors KPIs and end-consumer purchasing behaviour, and recommends actions to support performance and achieve targets.
Qualifications
- Bachelor's or master's degree in Economics, Fashion Management or a related field.
- Proven track record in a similar role within the fashion or retail industry.
- Strong analytical skills, with a commercial and product-oriented mindset.
- Collaborative team player with excellent interpersonal and communication skills.
- Full professional proficiency in English.
- Advanced proficiency in Microsoft Excel.
- Genuine passion for the fashion business and a deep understanding of market trends.
Skills
Experience
Proven track record in a similar role within the fashion or retail industry.
Education
Bachelor's or master's degree in Economics, Fashion Management or a related field.
Workplace
The successful candidate will be located in Reggio Emilia, Emilia-Romagna, Italy.
Explore jobs in Emilia-Romagna or in Italy.
Compensation
The base compensation for this position ranges from EUR 25,000 to EUR 30,000 per annum.
Culture
Max Mara Fashion Group’s workplace culture is shaped by its Italian tailoring heritage, family-owned identity and enduring commitment to quality. Across its portfolio of brands, its professional environment brings together creative and technical expertise, balancing meticulous attention to detail with the demands of an international fashion business.
About Cerulean
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