Max Mara Fashion Group Media Planner
- Location
- Reggio Emilia Emilia-Romagna Italy
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 7, 2026
About Max Mara Fashion Group
Founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, Max Mara Fashion Group is a family-owned fashion group distinguished by its tailoring expertise, industrial innovation and enduring vision of modern womenswear. Its portfolio includes Max Mara, Sportmax, Weekend Max Mara and Marella, each with a distinct identity. As an employer, the Group brings together creative, technical and commercial expertise across design, product development, manufacturing, retail and corporate functions. Its international presence offers a professional environment where Italian heritage meets diverse markets, appealing to talent drawn to quality, precision and the evolution of a long-established fashion business.
The Media Planner supports the Media Manager and Media Coordinator by planning advertising campaigns, recommending channels based on historical analysis and KPI structures, and measuring campaign performance. The role also supports online and offline institutional communication and coordinates campaign setup and creative production.
Role & Responsibilities
- Plans advertising campaigns and recommends suitable channels based on historical analyses and an ad hoc KPI structure.
- Ensures media-planning activities comply with defined guidelines and the brand communication strategy.
- Supports planning for institutional communication across online and offline channels, recommending options aligned with the communication strategy and available budget.
- Manages, evaluates and measures channels to ensure online and offline communication plans meet required standards.
- Supervises, monitors and measures media activity for each campaign to help achieve the expected objectives for the relevant brands.
- Coordinates campaign setup and creative production in line with Brand Communication Manager guidelines to ensure brand-image consistency.
- Promotes role-related learning through proactive, team-based and digital activities to foster innovation and improve the effectiveness and efficiency of responsibilities.
- Promotes, adopts and develops the use of digital technologies in process management and in relations with internal and external business stakeholders.
Qualifications
- 3–4 years of experience in similar roles, preferably within a media agency or related industry sectors.
- Operational knowledge of major advertising platforms: Meta Ads Manager, Google Ads, TikTok Ads and Pinterest Ads.
- Strong ability to interpret campaign performance data and use Google Analytics 4 to generate actionable insights and structured reporting.
Skills
Experience
3–4 years in similar roles, preferably within a media agency or related industry sectors.
Workplace
The successful candidate will be located in Reggio Emilia, Emilia-Romagna, Italy.
Culture
Max Mara Fashion Group’s workplace culture is shaped by its Italian tailoring heritage, family-owned identity and enduring commitment to quality. Across its portfolio of brands, its professional environment brings together creative and technical expertise, balancing meticulous attention to detail with the demands of an international fashion business.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Max Mara Fashion Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Advertising Media Planner», «Media Planning Specialist», «Campaign Media Planner», «Paid Media Planner», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.