- Location
- Reggio Emilia Emilia-Romagna Italy
- Employment
- Full-Time
- Seniority
- Entry-Level
- Compensation
- €30,000–40,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 27, 2026
About Max Mara Fashion Group
Founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, Max Mara Fashion Group is a family-owned fashion group distinguished by its tailoring expertise, industrial innovation and enduring vision of modern womenswear. Its portfolio includes Max Mara, Sportmax, Weekend Max Mara and Marella, each with a distinct identity. As an employer, the Group brings together creative, technical and commercial expertise across design, product development, manufacturing, retail and corporate functions. Its international presence offers a professional environment where Italian heritage meets diverse markets, appealing to talent drawn to quality, precision and the evolution of a long-established fashion business.
The Digital Marketing Coordinator at Max Mara Fashion Group designs and implements digital marketing operations, tracks performance and ROI, manages the function’s budget, and coordinates staff and external suppliers. The role also supports internal customers, team development, digital innovation and sustainable practices. The expected gross annual salary is €30,000–€40,000 under an individual employment contract in the industrial sector; the specific amount depends on skills, experience, qualifications and gender-neutral internal equity criteria.
Role & Responsibilities
- Designs and implements digital marketing operations to optimize expected results and achieve marketing and sales objectives.
- Monitors and evaluates campaign performance, continuously tracking results to meet objectives and maximize ROI.
- Monitors market trends and developments; reports on findings and implements new methodologies, tools and analysis metrics to improve marketing operations.
- Manages the function’s budget, monitors expenditure, and optimizes costs and efficiency.
- Builds relationships with internal customers, gathers their requirements, ensures quality service, and provides progress updates and feedback on results and ROI.
- Coordinates staff and monitors operational activities to ensure agreed requirements, timelines and costs are met.
- Manages relationships with external suppliers, coordinating and monitoring their activities to ensure agreed requirements, timelines and budget limits are respected.
- Participates in recruitment, oversees technical training and development for team members, and guides and motivates the team to achieve objectives while meeting quality standards and shared values.
- Promotes role-based learning through proactive, team and digital activities to foster innovation and improve effectiveness and efficiency.
- Promotes, adopts and develops digital technologies within the function for process management and engagement with internal and external business stakeholders.
- Adopts meaningful behaviours and promotes operational and cultural actions for sustainable development, encompassing care for the environment, business processes and the organisational community.
Skills
Workplace
The successful candidate will be located in Reggio Emilia, Emilia-Romagna, Italy.
Explore jobs in Emilia-Romagna or in Italy.
Compensation
The base compensation for this position ranges from EUR 30,000 to EUR 40,000 per annum.
Culture
Max Mara Fashion Group’s workplace culture is shaped by its Italian tailoring heritage, family-owned identity and enduring commitment to quality. Across its portfolio of brands, its professional environment brings together creative and technical expertise, balancing meticulous attention to detail with the demands of an international fashion business.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Max Mara Fashion Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Marketing Specialist», «Digital Marketing Executive», «Digital Marketing Manager», «Online Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.