Max Mara Fashion Group Digital Marketing Coordinator

About Max Mara Fashion Group

Founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, Max Mara Fashion Group is a family-owned fashion group distinguished by its tailoring expertise, industrial innovation and enduring vision of modern womenswear. Its portfolio includes Max Mara, Sportmax, Weekend Max Mara and Marella, each with a distinct identity. As an employer, the Group brings together creative, technical and commercial expertise across design, product development, manufacturing, retail and corporate functions. Its international presence offers a professional environment where Italian heritage meets diverse markets, appealing to talent drawn to quality, precision and the evolution of a long-established fashion business.

The Digital Marketing Coordinator designs and implements digital marketing operations to achieve revenue and marketing and sales targets, while monitoring performance and market trends and managing the function’s budget. The role coordinates staff and external suppliers, supports internal clients, develops team capabilities and promotes digital technology and sustainable practices.

Role & Responsibilities

• Designs and implements digital marketing operations to optimize expected results and achieve revenue targets and marketing and sales objectives.
• Monitors and evaluates the performance of initiatives, identifying opportunities for improvement and evolution in line with market trends.
• Manages the function’s budget and monitors expenditure to support rationalization, cost optimization and efficiency.
• Defines, coordinates and implements marketing operations to achieve estimated marketing and commercial objectives.
• Continuously monitors performance to achieve targets and maximize ROI.
• Tracks market trends and developments; reports on them and implements new methodologies, tools and analysis metrics to improve marketing operations continuously.
• Builds relationships with internal clients, gathers requirements, ensures quality service delivery, and provides progress updates and feedback on results and ROI.
• Coordinates staff and monitors operational activities to ensure shared requirements, timelines and costs are met.
• Maintains relationships with external suppliers, coordinates and monitors their activities, and ensures they meet agreed requirements, timelines and budget limits.
• Participates in recruitment and oversees the technical training and development of team members; guides and motivates the team to meet objectives in line with quality standards and shared values.
• Encourages role-related learning through proactive, team-based and digital activities aimed at innovation and improving the effectiveness and efficiency of responsibilities.
• Promotes, adopts and develops the use of digital technologies within the function for process management and interactions with internal and external business stakeholders.
• Adopts meaningful behaviours and promotes operational and cultural actions for sustainable development, connecting practices that support environmental care, business processes and the organisational community.

Skills

Workplace

Culture

Max Mara Fashion Group’s workplace culture is shaped by its Italian tailoring heritage, family-owned identity and enduring commitment to quality. Across its portfolio of brands, its professional environment brings together creative and technical expertise, balancing meticulous attention to detail with the demands of an international fashion business.

About Cerulean

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