Max Mara Fashion Group Digital Marketing Coordinator
- Location
- Reggio Emilia Emilia-Romagna Italy
- Employment
- Full-Time
- Seniority
- Junior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 30, 2026
Digital Marketing Coordinator role in Reggio Emilia, Italy: coordinate brand digital initiatives, manage partnerships, and drive market expansion across regions.
Role & Responsibilities
- Coordinate and monitor activities within the Brand Marketing Calendar to support the launch and diffusion of digital projects across regions and brand partners
- Manage all aspects of digital marketing including Performance Marketing, SEO, and Direct Marketing to facilitate go-to-market strategies in foreign markets
- Facilitate the adoption and scalability of appropriate digital marketing tools and creative assets used by Brand Digital Marketing teams
- Support business growth in consolidated and new markets through the coordination of digital projects
- Monitor business trends, conduct competitive benchmarking, and analyze market competition to identify growth opportunities
- Provide comprehensive quarterly and seasonal business performance overviews in conjunction with internal stakeholders
- Supervise business performance metrics, identify opportunities and threats, and organize regular meetings with online business managers
- Manage and cultivate relationships with regions and brand partners around digital activities including Marketplaces, E-tailers, and E-concessions
- Maintain alignment with Brand Digital Marketing teams and internal stakeholders to identify new business growth opportunities
- Support regions in defining sustainable business strategies grounded in digital marketing activations
- Develop synergistic strategies with brand partners and key media partners aligned with the Brand Marketing Calendar
Qualifications
- 3–5 years of proven experience in Digital Marketing and international management, preferably within the fashion or luxury retail sector
- Strong understanding of key digital marketing disciplines including Performance Marketing, SEO, and Direct Marketing
- Excellent project coordination skills and demonstrated ability to manage complex, cross-functional initiatives
- Proven capability to manage sophisticated relationships with international regions and external brand partners
- Strong analytical skills with proficiency in monitoring business performance, conducting benchmarking, and identifying market trends
- Ability to support business strategy development and translate digital initiatives into sustainable growth
- Excellent communication, presentation, and negotiation skills
- Fluency in English (required); proficiency in additional languages is advantageous
Skills
Experience
3–5 years of demonstrated experience in digital marketing, international management, and preferably within the fashion or luxury retail sector, with a track record of coordinating complex digital initiatives and managing relationships across international regions and brand partnerships.
Education
Not specified
Workplace
The successful candidate will be located in Reggio Emilia, Emilia-Romagna, Italy.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Max Mara Fashion Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Coordination Specialist», «Digital Marketing Manager – Partnerships», «Regional Marketing Coordinator», «Digital Projects Coordinator», «E-Commerce Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.