- Location
- Reggio Emilia Emilia-Romagna Italy
- Employment
- Internship
- Seniority
- Intern
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 30, 2026
About Max Mara Fashion Group
Founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, Max Mara Fashion Group is a family-owned fashion group distinguished by its tailoring expertise, industrial innovation and enduring vision of modern womenswear. Its portfolio includes Max Mara, Sportmax, Weekend Max Mara and Marella, each with a distinct identity. As an employer, the Group brings together creative, technical and commercial expertise across design, product development, manufacturing, retail and corporate functions. Its international presence offers a professional environment where Italian heritage meets diverse markets, appealing to talent drawn to quality, precision and the evolution of a long-established fashion business.
This role is responsible for planning, implementing, and optimizing direct marketing campaigns across multiple channels (email, WhatsApp, SMS) using marketing automation platforms. The Campaign Marketing Specialist serves as a point of technical and strategic expertise, collaborating with internal teams to enhance customer engagement, improve KPIs, and drive continuous program effectiveness while identifying innovation opportunities and best practices in marketing technology adoption.
Role & Responsibilities
- Plan and implement direct marketing strategies to achieve customer base objectives and improve specific KPIs
- Optimize direct marketing campaigns across email, WhatsApp, SMS, and other channels using marketing automation platforms to ensure effectiveness across touchpoints, channels, and devices
- Support the implementation and adoption of marketing technology projects, including Salesforce solutions, contributing to best practices and process optimization
- Collaborate with cross-functional internal teams including marketing, store management, consumer engagement, and digital divisions to increase program results and effectiveness
- Supervise campaign delivery in terms of timing and content quality, proposing efficiencies in the delivery process
- Develop and execute omnichannel marketing initiatives, including transactional emails and related campaigns
- Identify growth and efficiency opportunities through innovative solutions and A/B testing, surveys, and creative testing
- Summarize and share campaign results with an omnichannel perspective, including channel-level performance metrics and insights for future optimization
- Promote the adoption of digital technologies within the function and drive continuous learning and improvement initiatives
- Champion sustainable development practices and environmental responsibility within marketing operations
Qualifications
- Bachelor's or Master's degree in Digital Marketing or related field
- Deep interest in and knowledge of the fashion industry and current trends
- Demonstrated experience or strong familiarity with direct marketing campaign planning and execution
- Proficiency with marketing automation platforms and technologies
- Ability to work collaboratively across multiple internal departments and stakeholder groups
- Strong analytical mindset with ability to interpret campaign performance data and KPIs
- Creative problem-solving skills with focus on identifying innovation opportunities
Skills
Experience
Entry-level professionals with strong academic background in digital marketing and demonstrated interest in the fashion industry are encouraged to apply. Candidates should be highly curious, proactive, and eager to learn marketing automation technologies and direct marketing best practices.
Education
Bachelor's or Master's Degree in Digital Marketing, Marketing, or related discipline
Workplace
The successful candidate will be located in Reggio Emilia, Emilia-Romagna, Italy, with easy access to Modena.
Explore jobs in Emilia-Romagna or in Italy.
Culture
Max Mara Fashion Group’s workplace culture is shaped by its Italian tailoring heritage, family-owned identity and enduring commitment to quality. Across its portfolio of brands, its professional environment brings together creative and technical expertise, balancing meticulous attention to detail with the demands of an international fashion business.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Max Mara Fashion Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Direct Marketing Campaign Manager», «Marketing Automation Specialist», «Email Marketing Coordinator», «Marketing Operations Associate», «Digital Campaign Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.