- Location
- Reggio Emilia Emilia-Romagna Italy
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 30, 2026
About Max Mara Fashion Group
Founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, Max Mara Fashion Group is a family-owned fashion group distinguished by its tailoring expertise, industrial innovation and enduring vision of modern womenswear. Its portfolio includes Max Mara, Sportmax, Weekend Max Mara and Marella, each with a distinct identity. As an employer, the Group brings together creative, technical and commercial expertise across design, product development, manufacturing, retail and corporate functions. Its international presence offers a professional environment where Italian heritage meets diverse markets, appealing to talent drawn to quality, precision and the evolution of a long-established fashion business.
The Brand Marketing Coordinator supports the Brand Marketing Manager in developing and operationally managing the brand strategy across assigned regional markets. Responsibilities encompass coordination with regional teams during seasonal marketing plan development, operational monitoring of headquarters-led campaigns, and facilitation of cross-functional communication between headquarters and regional offices. The role requires expertise in marketing strategy execution, campaign analytics, and collaborative cross-regional planning to ensure cohesive brand positioning and tactical alignment.
Role & Responsibilities
- Coordinate with regional teams to integrate feedback and localized initiatives into multi-year, annual, and seasonal marketing plans
- Monitor operational execution of seasonal marketing plans and proactively identify potential obstacles and mitigation strategies
- Support the Brand Marketing Manager in developing comprehensive marketing strategies and go-to-market tactics across assigned territories
- Facilitate information flows and feedback collection between headquarters and regional offices throughout planning and campaign execution phases
- Analyze performance metrics and provide reporting on seasonal marketing plan outcomes across both headquarters and regional portfolios
- Compile local collaboration opportunities and special initiatives (e.g., department store partnerships) from regional teams for integration into strategic planning
Qualifications
- Master's degree, preferably in Marketing, Quantitative Economics, or Information Technology with a business minor
- Minimum 3 years of professional experience in analogous roles within fashion, apparel, or clothing sectors
- Advanced English proficiency (C1 level)
- Proven capability in cross-functional coordination and stakeholder management
- Strong analytical and reporting skills with attention to detail
Skills
Experience
Minimum 3 years of professional experience in marketing or brand management roles within the fashion, apparel, or clothing industry, with demonstrated capability in supporting multi-regional marketing initiatives and strategic planning activities.
Education
Master's degree, preferably in Marketing, Quantitative Economics, or Information Technology with a business minor.
Workplace
The role is situated in Reggio Emilia, Emilia-Romagna, Italy — conveniently close to Milan.
Explore jobs in Emilia-Romagna or in Italy.
Culture
Max Mara Fashion Group’s workplace culture is shaped by its Italian tailoring heritage, family-owned identity and enduring commitment to quality. Across its portfolio of brands, its professional environment brings together creative and technical expertise, balancing meticulous attention to detail with the demands of an international fashion business.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Max Mara Fashion Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Account Marketing Coordinator», «Marketing Operations Coordinator», «Brand Strategy Coordinator», «Marketing Planning Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.