Max Mara Fashion Group Brand Communication Specialist
- Location
- Reggio Emilia Emilia-Romagna Italy
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 2, 2026
About Max Mara Fashion Group
Founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, Max Mara Fashion Group is a family-owned fashion group distinguished by its tailoring expertise, industrial innovation and enduring vision of modern womenswear. Its portfolio includes Max Mara, Sportmax, Weekend Max Mara and Marella, each with a distinct identity. As an employer, the Group brings together creative, technical and commercial expertise across design, product development, manufacturing, retail and corporate functions. Its international presence offers a professional environment where Italian heritage meets diverse markets, appealing to talent drawn to quality, precision and the evolution of a long-established fashion business.
The Brand Communication Specialist at EMME translates brand strategy into aligned content and initiatives, oversees editorial and communication activity across assigned channels, and monitors the brand’s online, offline, and retail presence. The role also coordinates communication projects, reporting, digital tools, and sustainability-focused practices. Full-time position.
Role & Responsibilities
- Translate the communication strategy into content and initiatives aligned with the brand’s mission, values, positioning, and visual and verbal identity.
- Oversee the development, adaptation, and implementation of brand content and editorial activities across assigned channels and touchpoints, ensuring consistency in messaging, tone of voice, and brand expression.
- Monitor the brand’s representation across relevant online, offline, and retail contexts, identify opportunities for improvement, and support a coherent, recognizable brand experience.
- Collaborate with the Manager in planning online and/or offline communication activities and initiatives.
- Coordinate and verify the activities and services of collaborators and consultants involved in implementing communication initiatives.
- Develop and propose innovative ideas and technical solutions to support the development and evolution of brand communication across managed channels.
- Develop, update, and monitor office-related phenomena and processes through appropriate reporting tools, covering both internal activities and the market.
- Manage the organization and implementation of the phases of communication initiatives in accordance with the quality, budget, and timing parameters defined by the plan.
- Oversee office operational activities, including defining and updating editorial content for assigned channels.
- Adopt and promote operational and cultural practices that support sustainable development, including care for the environment, business processes, and the organizational community.
- Promote role-related training and learning through self-directed, digital, and collaborative learning activities focused on innovation and improving the effectiveness and efficiency of responsibilities.
- Promote, adopt, and develop the use of digital technologies within the function for process management and interactions with internal and external business stakeholders.
Qualifications
- Previous experience of 2–3 years in a similar role.
- Strong organizational, priority-management, and proactive problem-solving skills.
- Fluent English at B2/C1 level; knowledge of Spanish and/or French is a plus.
- Good knowledge of digital and reporting tools.
- Basic graphic design skills and experience with Canva or Figma are a plus.
Skills
Experience
2–3 years in a similar role
Workplace
This position is based in Reggio Emilia, Emilia-Romagna, Italy.
Culture
Max Mara Fashion Group’s workplace culture is shaped by its Italian tailoring heritage, family-owned identity and enduring commitment to quality. Across its portfolio of brands, its professional environment brings together creative and technical expertise, balancing meticulous attention to detail with the demands of an international fashion business.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Max Mara Fashion Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Communications Specialist», «Brand Communications Coordinator», «Brand Marketing Communications Specialist», «Brand Content Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.