Marni E‑commerce Business Analyst & Project Coordinator

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Location
MilanLombardyItaly
Seniority
Mid-Level
Department
E-Commerce, Digital & Data Analytics
Industry
Fashion, Apparel & Leather Goods
Posted
Apr 2, 2026

About Marni

Marni is an Italian luxury fashion house celebrated for its eclectic prints, sculptural silhouettes and artisanal approach to contemporary womenswear and menswear. As part of the OTB Group, Marni blends experimental creativity with a strong commercial and international presence, offering a collaborative, design‑driven environment for multidisciplinary talent.

Marni — Milan: E‑commerce Business Analyst & Project Coordinator role focused on Adobe Analytics, CRO and digital project coordination.

Role & Responsibilities

  • Analyse e‑commerce performance and user behaviour to generate actionable insights that improve conversion and product performance using Adobe Analytics, Power BI and ContentSquare.
  • Build and maintain dashboards and bespoke reports; define advanced metrics and audiences to support leadership and operational teams.
  • Own digital data quality and website tracking: gather business requirements, produce technical specifications, coordinate agencies and stakeholders, validate implementations and monitor ongoing data accuracy.
  • Design, support and analyse A/B tests and CRO initiatives; lead on‑site personalization efforts (recommendations, carousels, notifications) and measure impact on KPIs.
  • Coordinate e‑commerce roadmap projects: collect requirements, align cross‑functional stakeholders (UX/UI, merchandising, content, operations, IT), manage timelines/priorities/budgets and oversee UAT and post‑go‑live analysis.
  • Liaise with Marketing, CRM, BI and external agencies to align segmentation, attribution and lifecycle projects with analytics and tracking requirements.

Qualifications

  • Proven experience in web analytics and digital data analysis within e‑commerce or omnichannel retail.
  • Demonstrable expertise in Adobe Analytics (mandatory) and experience with BI tools such as Power BI.
  • Familiarity with UX analytics platforms (ContentSquare) and practical knowledge of A/B testing and CRO methodologies.
  • Experience defining tracking requirements and validating technical implementations; exposure to tag management tools (e.g., Tealium) is advantageous.
  • Experience working with commerce platforms (Salesforce Commerce Cloud a plus).
  • Advanced usage of generative AI tools (ChatGPT, Claude) for analysis, reporting and decision support; strong prompting skills.

Skills

Adobe Analytics Power BI ContentSquare Salesforce Commerce Cloud Tealium ChatGPT Claude A/B testing Conversion Rate Optimization (CRO) User Acceptance Testing (UAT) Dashboards & KPI definition Technical specification for tracking

Experience

Minimum of 3+ years in e‑commerce analytics, digital data analysis or a closely related role with proven experience coordinating cross‑functional digital projects, preferably within luxury, fashion or premium retail.

Education

Bachelor’s degree in Business, Data Analytics, Computer Science, Economics, Statistics or a related field, or equivalent professional experience.

Workplace

The role is situated in Milan, Lombardy, Italy.

Culture

Marni cultivates a creative, inclusive workplace where diverse perspectives and artisanal sensibilities are prized. The organisation values cross‑disciplinary collaboration and encourages curiosity, experimentation and thoughtful craftsmanship across global teams.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Marni, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Business Analyst — E‑commerce», «E‑commerce Analytics & Project Coordinator», «Conversion & Insights Analyst», «Digital Analytics Project Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.