Make Up For Ever Senior CRM Executive
About Make Up For Ever
Make Up For Ever, a prestigious brand within the LVMH group, is renowned for its innovative and high-quality cosmetics. As part of the world's leading luxury goods conglomerate, it offers a dynamic and creative work environment that fosters professional growth and excellence.
Join Make Up For Ever in Shanghai as a Senior CRM Executive. Drive CRM strategies and customer engagement in a dynamic luxury environment.
Role & Responsibilities
- Support the execution of CRM programs across all channels to ensure customer satisfaction.
- Manage CRM agencies, call centers, and integrated platforms effectively.
- Provide data analysis and support CRM programs to enhance business operations.
- Assist in the development of technical and system platforms to engage customers.
- Develop loyalty and consumer communication strategies across all channels.
- Implement customer lifecycle communication programs to acquire, retain, and reactivate members.
- Collaborate with marketing, retail, and sales teams to develop customer segmentation and CRM activation programs.
- Monitor and analyze CRM data to gain business insights and maximize customer lifetime value.
- Support IT programs to develop infrastructure for campaign management and system maintenance.
- Implement new digital communication platforms such as WeChat Work.
- Develop and execute predictive service marketing modules to measure business growth and campaign success.
- Manage CRM cooperation and communication efficiency across contact points.
Qualifications
- Bachelor's degree required.
- 4-5 years of experience in a similar position.
- Proficient in data processing and analysis.
- Creative, analytical, and logical mindset.
- Strong understanding of the beauty industry.
- Positive attitude and excellent communication skills.
- Proficiency in spoken and written English.
Skills
Experience
4-5 years of experience in a related position, preferably within the beauty industry.
Education
Bachelor's degree required.
Workplace
The role is situated in Shanghai, Shanghai, China.
Culture
Make Up For Ever is celebrated for its vibrant and inclusive culture, encouraging creativity and innovation. The brand values diversity and offers a collaborative environment where employees can thrive and contribute to the company's success.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Make Up For Ever, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Customer Relationship Manager», «CRM Program Manager», «Customer Engagement Specialist», «Loyalty Program Manager», «CRM Strategy Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.