Make Up For Ever Retail Manager
About Make Up For Ever
Make Up For Ever is an internationally recognised professional makeup brand known for its artistry-driven product range and prestige retail presence. The brand operates within a fast-paced, creative retail environment focused on training, product expertise and elevated customer service, collaborating closely with department stores and specialty retailers across markets.
Make Up For Ever Retail Manager in Seoul — lead department store counter sales, coach teams and manage promotions; role requires significant travel.
Role & Responsibilities
- Develop and execute retail sales plans to grow market share and maximise counter productivity across the assigned area.
- Monitor sales performance and KPIs by counter; implement corrective actions to meet monthly, quarterly and annual sales targets.
- Evaluate and manage Beauty Consultant (BC) productivity and individual sales results; conduct regular counter visits, coaching and performance appraisals.
- Recruit, allocate and manage BC staffing, schedules, training plans and day-to-day operational matters; ensure compliance with occupational health and safety obligations.
- Ensure BCs adhere to selling guidelines and consistently express brand values through high-quality customer service.
- Plan, supervise and implement promotional and animation activities in coordination with Marketing; negotiate merchandising, visuals and event logistics with department store partners.
- Prepare promotion briefings, oversee execution, collect post-event feedback and report outcomes to management.
- Track competitor activity in-market and communicate relevant intelligence to regional management.
Qualifications
- Minimum 3 years' experience in the beauty industry, preferably in retail management or trade marketing with department store distribution.
- Proven people-management skills with a track record of coaching, motivating teams and driving sales performance.
- Strong negotiation and stakeholder-management skills for liaising with department store partners.
- Business acumen with analytical capability to interpret sales data and KPIs.
- Proficiency in Microsoft Excel and PowerPoint for reporting and presentations.
- Highly self-driven, able to operate independently and as part of a wider team; customer- and sales-oriented.
- Willingness to travel approximately 60% of working time to support counters and promotional events.
Skills
Experience
Minimum 3 years' experience in the beauty sector, with direct exposure to retail management or trade marketing responsibilities within department store channels.
Education
Bachelor's degree or equivalent, preferably in business, marketing, retail management or a related discipline.
Workplace
This position is based in Seoul, Seoul, South Korea.
Culture
The workplace emphasises creativity, professional development and product expertise, reflecting the brand's artistic heritage. Teams operate in a collaborative, results-driven retail setting where coaching, visual standards and high-touch customer experiences are prioritised.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Make Up For Ever, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Beauty Retail Manager», «Counter Manager», «Area Retail Manager», «Department Store Account Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.