Make Up For Ever Regional Marketing Manager, Travel Retail
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Aug 21, 2026
About Make Up For Ever
Founded in Paris in 1984 by artist and educator Dany Sanz, Make Up For Ever is a professional beauty house renowned for high-performance formulas, creative freedom, and close ties to the worlds of stage, fashion, and cinema. As an employer, the brand cultivates an environment where artistry, technical excellence, and inclusivity meet, empowering teams to innovate for both professionals and beauty enthusiasts worldwide. With its Parisian heritage and global reach, Make Up For Ever offers talents the opportunity to contribute to a bold, expert-led culture that values education, diversity, collaboration, and the transformative power of makeup.
Make Up For Ever Regional Marketing Manager, Travel Retail APAC role in Singapore. Lead marketing strategy and team across Asia Pacific travel retail channels.
Role & Responsibilities
- Develop and execute comprehensive regional marketing strategy, 360 marketing plans, and omnichannel campaigns (offline and online: e-commerce, social media, CRM) for Travel Retail APAC and SEAO, aligned with global brand strategy and business objectives
- Lead, mentor, and elevate a high-performing marketing team through structured guidance, training, and career development initiatives
- Translate market trends, consumer insights, and competitive intelligence into actionable growth opportunities and optimized campaign strategies
- Drive cross-functional alignment with headquarters counterparts, market commercial leads, retail, merchandising, and supply chain teams to ensure seamless execution and channel integration
- Oversee marketing and digital budget allocation, ensuring resource efficiency and maximizing return on investment across all channels and activations
- Build and leverage strategic relationships with vendors, key retailers, and airport authorities to secure premium locations, negotiate marketing support, and accelerate sales growth
- Spearhead the development and execution of high-impact in-store activations, promotional events, and digital campaigns to amplify brand visibility and drive footfall
- Track, evaluate, and report on marketing performance, delivering data-driven insights and recommendations to the Regional General Manager
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 7 years of experience in marketing, preferably within cosmetics, FMCG, or luxury goods industry
- Proven track record of developing and executing successful marketing strategies that drive sales growth and enhance brand awareness
- Strong team management and leadership skills with experience in coaching and developing marketing professionals
- Excellent interpersonal and communication skills with ability to build and maintain relationships with key stakeholders
- Strong analytical and problem-solving skills with ability to interpret data and identify actionable insights
- Demonstrated agility and adaptability in fast-paced, dynamic environments
- Ability to understand complex market dynamics and cultural nuances across APAC and SEA-Oceania regions
- Willingness to travel within the region
Skills
Experience
Minimum 7 years of professional marketing experience, preferably within cosmetics, FMCG, or luxury goods sectors, with demonstrated expertise in developing and executing marketing strategies that drive measurable sales growth and brand awareness. Track record of successful team leadership and cross-functional collaboration in regional or multinational environments.
Education
Bachelor's degree in Marketing, Business Administration, or related discipline.
Workplace
This position is based in Singapore, Central, Singapore.
Culture
Make Up For Ever fosters a dynamic, artistry-led culture where creativity, technical excellence, and education are central to the employee experience. As a brand rooted in the professional makeup community, it offers an inclusive and collaborative environment where teams are encouraged to experiment, share expertise, and bring bold beauty visions to life.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Make Up For Ever, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Travel Retail Marketing Director», «Regional Brand Manager, Travel Retail APAC», «Regional Marketing Lead, Travel Channels», «Travel Retail Regional Marketing Lead», «APAC Travel Retail Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.