- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Posted
- Nov 11, 2026
About Make Up For Ever
Founded in Paris in 1984 by artist and educator Dany Sanz, Make Up For Ever is a professional beauty house renowned for high-performance formulas, creative freedom, and close ties to the worlds of stage, fashion, and cinema. As an employer, the brand cultivates an environment where artistry, technical excellence, and inclusivity meet, empowering teams to innovate for both professionals and beauty enthusiasts worldwide. With its Parisian heritage and global reach, Make Up For Ever offers talents the opportunity to contribute to a bold, expert-led culture that values education, diversity, collaboration, and the transformative power of makeup.
Make Up For Ever Japan is hiring a full-time, permanent Product Marketing Specialist in Tokyo, with a hybrid working mode. The role oversees product marketing and promotional plans across retail, e-commerce, wholesale and professional channels, including launch strategy, forecasting, inventory management, market analysis and business reporting.
Role & Responsibilities
- Define launch strategies and lead execution for new products and core catalogue campaigns across 360-degree marketing, in partnership with the Marketing Manager.
- Partner with Retail and E-business teams to develop commercial and promotional plans aligned with product marketing strategy.
- Collaborate with the Education team to adapt training materials and ensure clear product messaging across channels.
- Coordinate local product registration requirements, launch timelines, and packaging and labelling readiness with HQ and internal teams.
- Monitor the market, analyse competitor activities, and manage product samples for local marketing and PR needs.
- Manage timely, accurate sales forecasts for new and ongoing products, including promotional items and samples, aligning budget and forecast models.
- Coordinate with Supply and Demand Planning teams to monitor import schedules, inventory levels, and stock allocation for salable and non-salable items.
- Review product lifecycle and discontinuation plans regularly and communicate updates to relevant internal teams.
- Monitor product quality and defects, liaising with Quality Control and operational teams.
- Analyse market trends, competitor pricing, and category performance to provide actionable business insights.
- Track post-launch sell-in and sell-out performance, monitor inventory health, and propose proactive commercial solutions for excess or slow-moving stock.
- Prepare comprehensive reports and business reviews to support monthly marketing operations and strategic planning.
- Support the wholesale and professional business, including salons and schools, by managing inventory tracking, master data accuracy, and import schedules.
- Analyse wholesale sales data and coordinate with supply chain and commercial teams to support optimal product delivery and assortment availability.
- Oversee product management and promotional plans across department stores, boutiques, e-commerce, and professional and school business segments.
- Drive successful product launches, optimise product performance, and manage sales forecasting in collaboration with Supply and Demand Planning teams.
- Contribute to go-to-market strategies and price positioning based on market dynamics and competitive analysis.
Qualifications
- Bachelor's degree.
- At least 3 years of product marketing experience, preferably in the beauty or FMCG industries.
- Proficiency with digital tools and MS Office applications; advanced Excel is required. Familiarity with enterprise management or product databases is a plus.
- Strong analytical mindset and ability to interpret data and make data-driven decisions.
- Strong project management skills, including prioritising tasks, meeting deadlines, and managing multiple projects simultaneously.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and with external partners.
- Bilingual proficiency in Japanese and English, with a minimum TOEIC score of 800 or equivalent business-level proficiency.
- Passion for the makeup and beauty industry and a strong awareness of market trends.
Skills
Experience
Minimum 3 years of product marketing experience, preferably within the beauty or FMCG industries.
Education
Bachelor's degree
Culture
Make Up For Ever fosters a dynamic, artistry-led culture where creativity, technical excellence, and education are central to the employee experience. As a brand rooted in the professional makeup community, it offers an inclusive and collaborative environment where teams are encouraged to experiment, share expertise, and bring bold beauty visions to life.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.