Make Up For Ever Marketing Director

Location
Employment
Full-Time
Seniority
Director
Posted
Mar 6, 2026

About Make Up For Ever

Make Up For Ever, part of the prestigious LVMH Group, is renowned for its innovative and high-quality cosmetics. As a leader in the luxury beauty industry, Make Up For Ever offers a dynamic and creative work environment, fostering growth and excellence among its employees.

Join Make Up For Ever in Shanghai as a Marketing Director, leading brand strategy and growth in the luxury cosmetics sector.

Role & Responsibilities

  • Achieve topline growth exceeding market benchmarks and contribute to operational profit.
  • Ensure the long-term development of brand equity with a focus on brand desirability.
  • Build a unique and desirable brand through optimized omnichannel distribution.
  • Develop and implement marketing strategies and programs aligned with brand strategy to achieve commercial goals.
  • Identify priorities and opportunities, allocate resources, and ensure superior execution quality.
  • Control department expenses and investment efficiency to achieve profitability.
  • Maintain close liaison with internal and external customers to ensure effective operations.
  • Foster collaboration and transparency with other departments and the central team.
  • Build a strong, agile team to drive performance.

Qualifications

  • Over 5 years of management experience in consumer marketing, preferably in the cosmetics or luxury goods industry.
  • Experience managing a full A&P budget and leading a team of over 5 people.
  • Strong understanding of consumer insights and ability to translate them into product positioning.
  • Fluent in English with advanced presentation skills.
  • Experience with both global and local beauty brands is advantageous.

Skills

Strong grasp of consumer insights and premium brand marketing. Entrepreneurial spirit with a pragmatic and resource-efficient approach. Proactive and highly result-oriented. Fluency in English, both formal and informal, with advanced presentation skills. Knowledge of product management and digital media is a plus.

Experience

Over 5 years of management experience in consumer marketing, with a preference for those in the cosmetics or luxury goods industry.

Workplace

The role is situated in Shanghai, Shanghai, China.

Culture

Make Up For Ever thrives on creativity and innovation, offering a vibrant and inclusive workplace. The brand values collaboration and excellence, encouraging employees to push boundaries and achieve their best.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Make Up For Ever, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Director of Marketing», «Head of Marketing», «Marketing Lead», «Brand Marketing Director», «Chief Marketing Officer», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Make Up For Ever

Make Up For Ever Marketing Director

Shanghai, China

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