Make Up For Ever E-Commerce Manager

About Make Up For Ever

Founded in Paris in 1984 by artist and educator Dany Sanz, Make Up For Ever is a professional beauty house renowned for high-performance formulas, creative freedom, and close ties to the worlds of stage, fashion, and cinema. As an employer, the brand cultivates an environment where artistry, technical excellence, and inclusivity meet, empowering teams to innovate for both professionals and beauty enthusiasts worldwide. With its Parisian heritage and global reach, Make Up For Ever offers talents the opportunity to contribute to a bold, expert-led culture that values education, diversity, collaboration, and the transformative power of makeup.

Role & Responsibilities

• Develop and execute a comprehensive e-commerce strategy aligned with organizational goals to drive online sales growth and enhance customer acquisition and retention
• Oversee daily e-business operations, including website and e-retail management, product listing optimization, inventory oversight, order fulfillment, and customer service
• Monitor and analyze key e-commerce performance metrics—website traffic, conversion rates, average order value, customer satisfaction—and implement strategic adjustments to achieve targets
• Strategize and implement high-impact digital marketing campaigns, including SEO, PPC advertising, and email/LINE marketing to drive targeted traffic and conversions
• Develop and execute MAKE UP FOR EVER's holistic customer data acquisition and CRM strategy across online and offline channels
• Lead, mentor, and develop direct reports, providing strategic guidance, constructive performance feedback, and professional growth opportunities
• Manage e-commerce budget and vendor relationships with external platform providers and marketing agencies to optimize performance and cost-effectiveness
• Conduct competitor analysis to identify market trends and opportunities for differentiation, leveraging insights to enhance the e-commerce offering

Qualifications

• Bachelor's degree
• Proven experience in ecommerce management
• Strong understanding of ecommerce platforms, website management, and online merchandising strategies
• Proficient in digital marketing techniques including SEO, PPC, email marketing, and social media advertising
• Excellent leadership and team management skills with the ability to motivate and inspire teams
• Strong project management skills with the ability to prioritize tasks and manage multiple initiatives simultaneously
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Exceptional communication and interpersonal skills for cross-functional and external collaboration
• Familiarity with ecommerce analytics tools, CRM systems, and content management systems (CMS)

Skills

Experience

Minimum 5 years of progressive experience in e-commerce management, with proven expertise in driving online sales growth, managing digital marketing campaigns, and leading cross-functional teams in a retail or beauty industry context.

Education

Bachelor's degree in Business, Marketing, E-Commerce, Digital Media, or a related field.

Workplace

Culture

Make Up For Ever fosters a dynamic, artistry-led culture where creativity, technical excellence, and education are central to the employee experience. As a brand rooted in the professional makeup community, it offers an inclusive and collaborative environment where teams are encouraged to experiment, share expertise, and bring bold beauty visions to life.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.