- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Oct 6, 2026
About Make Up For Ever
Founded in Paris in 1984 by artist and educator Dany Sanz, Make Up For Ever is a professional beauty house renowned for high-performance formulas, creative freedom, and close ties to the worlds of stage, fashion, and cinema. As an employer, the brand cultivates an environment where artistry, technical excellence, and inclusivity meet, empowering teams to innovate for both professionals and beauty enthusiasts worldwide. With its Parisian heritage and global reach, Make Up For Ever offers talents the opportunity to contribute to a bold, expert-led culture that values education, diversity, collaboration, and the transformative power of makeup.
Make Up For Ever Japan seeks an E-commerce Manager to lead and grow its ecommerce business, reporting to the General Manager. The role drives sales and KPI performance across direct and indirect channels, manages digital operations and marketing, develops CRM initiatives, and leads a team; candidates from outside the beauty category are welcome. Permanent, full-time position with a hybrid working arrangement.
Role & Responsibilities
- Drive ecommerce sales growth across direct and indirect channels, with accountability for target achievement and continuous KPI improvement.
- Manage the brand’s digital platform and ecommerce operations, including website management, online merchandising, campaign deployment, and overall business performance.
- Monitor and improve traffic, conversion, average order value, retention, and campaign effectiveness using data to identify opportunities and raise performance.
- Lead digital marketing initiatives across relevant channels, including SEO, paid search, email, and social media, focusing on execution quality and return on investment.
- Develop and implement CRM initiatives across online and offline touchpoints, using customer data to strengthen acquisition, engagement, repeat purchase, and loyalty.
- Work with internal stakeholders, external partners, and HQ to align plans, execute effectively, and resolve problems quickly.
- Manage and develop team members by setting clear expectations, maintaining high standards, and supporting strong execution.
Qualifications
- Solid ecommerce management experience and a strong understanding of ecommerce platforms, website management, online merchandising, digital marketing, and CRM.
- Commercial acumen and comfort being measured on results, with the ability to translate business goals into action across sales, conversion, retention, and execution quality.
- Strong sense of ownership and a focus on improving performance.
- Analytical, data-driven approach, with the ability to interpret performance, identify issues, and make sound decisions quickly.
- Strong leadership and team management skills, with the judgment and interpersonal skills to work effectively across functions and with external partners.
- Organized, hands-on, and able to manage multiple priorities in a fast-moving environment.
- Familiarity with ecommerce analytics tools, CRM systems, and CMS platforms.
- Bachelor’s degree required.
Skills
Experience
Minimum 5 years of ecommerce management experience
Education
Bachelor’s degree required.
Workplace
This position is based in Chiyoda, Tokyo, Japan, within easy reach of Tokyo.
Explore jobs in Japan.
Culture
Make Up For Ever fosters a dynamic, artistry-led culture where creativity, technical excellence, and education are central to the employee experience. As a brand rooted in the professional makeup community, it offers an inclusive and collaborative environment where teams are encouraged to experiment, share expertise, and bring bold beauty visions to life.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Make Up For Ever, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E-commerce Business Manager», «Digital Commerce Manager», «Online Business Manager», «E-commerce Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.