Make Up For Ever E-commerce Manager

About Make Up For Ever

Founded in Paris in 1984 by artist and educator Dany Sanz, Make Up For Ever is a professional beauty house renowned for high-performance formulas, creative freedom, and close ties to the worlds of stage, fashion, and cinema. As an employer, the brand cultivates an environment where artistry, technical excellence, and inclusivity meet, empowering teams to innovate for both professionals and beauty enthusiasts worldwide. With its Parisian heritage and global reach, Make Up For Ever offers talents the opportunity to contribute to a bold, expert-led culture that values education, diversity, collaboration, and the transformative power of makeup.

Make Up For Ever Japan seeks an E-commerce Manager reporting to the General Manager to lead and grow its ecommerce business, drive performance across sales, conversion, retention and customer engagement, and manage a team. The role is permanent and full-time, with a hybrid working mode; candidates from outside the beauty category are welcome.

Role & Responsibilities

• Drive ecommerce sales growth across direct and indirect channels, with accountability for target achievement and continuous KPI improvement.
• Manage the brand’s digital platform and ecommerce operations, including website management, online merchandising, campaign deployment, and overall business performance.
• Monitor and improve traffic, conversion, average order value, retention, and campaign effectiveness, using data to identify opportunities and improve performance.
• Lead digital marketing initiatives across relevant channels, including SEO, paid search, email, and social media, with a focus on execution quality and return on investment.
• Develop and implement CRM initiatives across online and offline touchpoints, using customer data to strengthen acquisition, engagement, repeat purchase, and loyalty.
• Work closely with internal stakeholders, external partners, and headquarters to align plans, execute effectively, and solve problems quickly.
• Manage and develop team members, setting clear expectations, maintaining high standards, and supporting strong execution.

Qualifications

• Solid ecommerce management experience and a strong understanding of ecommerce platforms, website management, online merchandising, digital marketing, and CRM.
• Commercial acumen and comfort being measured on results, with a focus on sales, conversion, retention, and execution quality, and the ability to turn business goals into action.
• Strong ownership and a proactive approach to improving performance.
• Analytical and data-driven, with the ability to interpret performance, identify issues, and make sound decisions quickly.
• Strong leadership and team management skills, with the judgment and interpersonal skills to work effectively across functions and with external partners.
• Organized, hands-on, and able to manage multiple priorities in a fast-moving environment.
• Familiarity with ecommerce analytics tools, CRM systems, and CMS platforms.
• Bachelor’s degree required.

Skills

Experience

Minimum 5 years

Education

Bachelor’s degree required.

Workplace

Culture

Make Up For Ever fosters a dynamic, artistry-led culture where creativity, technical excellence, and education are central to the employee experience. As a brand rooted in the professional makeup community, it offers an inclusive and collaborative environment where teams are encouraged to experiment, share expertise, and bring bold beauty visions to life.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.