Make Up For Ever Assistant Product Manager
- Employment
- Full-Time
- Seniority
- Junior
- Department
- Merchandising, Buying & Planning
- Posted
- Aug 18, 2026
About Make Up For Ever
Founded in Paris in 1984 by artist and educator Dany Sanz, Make Up For Ever is a professional beauty house renowned for high-performance formulas, creative freedom, and close ties to the worlds of stage, fashion, and cinema. As an employer, the brand cultivates an environment where artistry, technical excellence, and inclusivity meet, empowering teams to innovate for both professionals and beauty enthusiasts worldwide. With its Parisian heritage and global reach, Make Up For Ever offers talents the opportunity to contribute to a bold, expert-led culture that values education, diversity, collaboration, and the transformative power of makeup.
Make Up For Ever seeks Assistant Product Manager in Shanghai to develop marketing strategies, manage product launches, and optimize media campaigns for cosmetics brands.
Role & Responsibilities
- Develop and implement product marketing plans to build brand image and drive long-term business growth for designated cosmetics categories
- Conduct market trend analysis including competitive performance monitoring, product launches, promotional activities, and media investment tracking
- Define and execute integrated brand media strategies, including SEM/SEO campaign planning and social media account management
- Lead end-to-end product launch activities and portfolio management across all 360-degree dimensions: product concept, digital communication, social strategy, visual merchandising, training enablement, and channel strategy
- Oversee creative asset development and review for consistency across above-the-line and below-the-line materials (key visuals, animations, print, editorials, websites, digital content)
- Collaborate with trade marketing teams to design and optimize promotional plans aligned with product marketing strategy
- Coordinate with supply chain and sales teams on monthly sales forecasting, inventory management, and product replenishment planning
- Partner with training teams to adapt training materials and ensure effective delivery aligned with marketing objectives
- Manage new product registration oversight and legal coordination to ensure seamless product launches within the marketing calendar; proactively identify potential issues and develop contingency plans
Qualifications
- Bachelor's degree or above
- 5+ years of experience in product marketing or related positions, with demonstrated expertise in SEM/SEO
- Social media marketing experience preferred
- Strong integrated marketing communication mindset and strategic thinking capability
- Proficiency in data analysis and consumer insight generation
- Deep knowledge of the beauty and cosmetics industry
- Excellent communication and interpersonal skills
- Creative mindset with keen awareness of current industry trends
- Proven track record of driving results and delivering campaign performance
- Fluent in English for both spoken and written communication
Skills
Experience
5+ years in product marketing, marketing communications, or brand management roles, with demonstrated expertise in SEM/SEO digital marketing channels and consumer insights development; experience in the beauty, cosmetics, or luxury goods sector is highly valued.
Education
Bachelor's degree or above in Marketing, Business Administration, Communications, or related discipline.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Make Up For Ever fosters a dynamic, artistry-led culture where creativity, technical excellence, and education are central to the employee experience. As a brand rooted in the professional makeup community, it offers an inclusive and collaborative environment where teams are encouraged to experiment, share expertise, and bring bold beauty visions to life.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Make Up For Ever, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Assistant», «Brand Marketing Coordinator», «Assistant Brand Manager», «Marketing Product Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.