MAC Senior Product Marketing Executive

About MAC

MAC is a pioneering professional makeup authority, renowned for its artistry, inclusivity, and influential role in shaping contemporary beauty culture. Founded in Toronto in 1984 and now part of The Estée Lauder Companies, the brand empowers employees to champion self-expression, creativity, and diversity across retail, education, product innovation, and consumer experience. As an employer, MAC offers a dynamic, fast-paced environment where artistry meets commercial excellence, encouraging talent to develop deep product expertise, client relationships, and cultural awareness. Its heritage of supporting all ages, races, and genders continues to define a workplace built on bold ideas, collaboration, and authentic individuality.

MAC is seeking a Senior Product Marketing Executive in Istanbul to support marketing and demand planning, product launches, channel forecasting, inventory coordination, pricing analysis, and performance reporting. The role is full-time.

Role & Responsibilities

• Analyze brand, category, product, channel, and competitor performance to identify growth opportunities, business risks, and required actions.
• Support annual marketing, sales, financial, and demand planning in line with global brand objectives and local market needs.
• Prepare and maintain annual and monthly marketing calendars, launch plans, product lists, and channel-based activity plans.
• Coordinate end-to-end new product launches, including product selection, timing, pricing, forecasting, allocation, system entries, and performance tracking.
• Develop product and launch forecasts by channel, update planning systems, and monitor actual performance against forecasts.
• Coordinate inventory across retail, wholesale, and online channels, including stock availability, allocations, replenishment, transfers, receipts, and supply catch-up actions.
• Monitor excess and slow-moving inventory and coordinate promotional, transfer, or commercial actions with relevant teams.
• Analyze pricing, price increases, competitive pricing, cost of goods, and profitability for new and existing products; ensure timely, accurate system price entries and updates, and communicate approved changes to stakeholders.
• Plan and coordinate GWP, sample, seeding, paid and earned media, PR, education, and local promotional product requirements, including quantities, orders, budgets, and allocations.
• Prepare monthly sales, category, launch, and NPL/NSL performance reports by channel, with business commentary and actionable recommendations.
• Support decisions on product assortment, line editing, discontinuation, lifecycle management, discounts, and product selection.
• Prepare and update product catalogs, launch presentations, campaign plans, and selected product lists for key retailers, wholesale partners, and distributors.
• Coordinate launch readiness and monthly activities with Brand, Commercial, Online, Supply Chain, Demand Planning, Finance, PR, Education, and other relevant teams.
• Evaluate post-launch and promotional performance, sharing key learnings and recommendations to improve future launches, inventory productivity, and profitability.

Qualifications

• Bachelor’s degree in Management, Marketing, Engineering, or a related field; a Master’s degree is a plus.
• Fluent English.
• Strong analytical skills, including the ability to identify critical concerns, prioritize, and solve problems.
• Creative and innovative thinking.
• Ability to manage multiple projects and issues simultaneously.
• Excellent teamwork and interpersonal skills, with the ability to interact with all organizational levels.
• Strong organizational skills and attention to detail.
• Self-motivation, high energy, and the ability to work independently.
• Ability to collaborate effectively with stakeholders.

Skills

Experience

3–5 years of relevant experience

Education

Bachelor’s degree in Management, Marketing, Engineering, or a related field; a Master’s degree is a plus.

Culture

MAC fosters a dynamic, artist-led workplace where creativity, individuality, and inclusive self-expression are central to the employee experience. The brand offers a fast-paced, collaborative environment in which beauty professionals are encouraged to build their artistry, connect authentically with diverse clients, and represent a bold global point of view.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.