MAC Retail Consumer Experience Manager

About MAC

MAC is a pioneering professional makeup authority, renowned for its artistry, inclusivity, and influential role in shaping contemporary beauty culture. Founded in Toronto in 1984 and now part of The Estée Lauder Companies, the brand empowers employees to champion self-expression, creativity, and diversity across retail, education, product innovation, and consumer experience. As an employer, MAC offers a dynamic, fast-paced environment where artistry meets commercial excellence, encouraging talent to develop deep product expertise, client relationships, and cultural awareness. Its heritage of supporting all ages, races, and genders continues to define a workplace built on bold ideas, collaboration, and authentic individuality.

Role & Responsibilities

• Develop and execute annual retail consumer experience strategies aligned with brand objectives and category priorities.
• Translate brand strategy, campaign priorities, and product launch plans into impactful retail experiences and activations.
• Create consumer-centric retail engagement initiatives and promotion plans that strengthen brand desirability, drive traffic and conversion, protect brand equity, and support sustainable growth.
• Use CRM, service, and consumer behavioral data to identify growth opportunities and turn insights into actionable consumer engagement and retail experience strategies.
• Identify opportunities to elevate the in-store consumer journey and differentiate the brand in the retail environment.
• Drive innovation and continuous improvement through consumer insights, market trends, performance analysis, and competitive benchmarking.
• Lead end-to-end planning and execution of retail activations, events, and consumer engagement programs across brick-and-mortar channels.
• Develop and manage annual activation calendars in partnership with Brand Marketing and Commercial teams.
• Oversee product launch events, seasonal campaigns, VIP events, retail animations, masterclasses, consumer workshops, store openings, and other experiential initiatives.
• Plan and execute free-standing store activations and experiences that showcase brand innovation, consumer engagement, and premium service excellence.
• Support new store openings through cross-functional coordination of visual merchandising, assortment planning, consumer activation, and opening events.
• Manage agencies, vendors, and external partners to deliver high-quality execution while maintaining budget discipline.
• Partner with Education, Marketing, and Commercial teams to deliver seamless, premium consumer experiences and maximize business impact.
• Own and drive consumer growth strategies across key retail channels, aligning consumer experience initiatives with commercial objectives.
• Lead channel-specific activation, promotion, visual merchandising, and communication plans to drive traffic, conversion, basket size, and loyalty.
• Own the consumer experience and activation strategy for SMC, partnering with key account stakeholders to maximize business opportunities, ensure excellent execution, and support new point-of-sale openings.
• Drive visual merchandising excellence, promotional initiatives, retail events, and consumer engagement programs within SMC to strengthen brand presence and accelerate growth.
• Lead the consumer journey and retail experience strategy for free-standing stores, supporting sales targets through tailored activations, promotions, experiential services, and consumer engagement programs.
• Identify and unlock tourist-consumer growth opportunities through targeted communication, retail experiences, promotional programs, and strategic partnerships.
• Define KPIs and success measures for retail consumer experience programs and activations.
• Track, analyze, and report activation performance, consumer engagement metrics, and business impact.
• Use insights and performance data to optimize future investments and activation strategies.
• Manage annual retail activation and consumer experience budgets effectively and responsibly.

Qualifications

• University-level education.
• At least 8–10 years of experience in Brand Marketing, Retail Marketing, Consumer Experience, Retail Activation, or related functions.
• A proven track record in developing and executing retail activations, consumer engagement programs, and experiential initiatives.
• Experience in prestige beauty, luxury, fashion, hospitality, lifestyle, or premium consumer brands is highly preferred.
• Experience working closely with commercial and retail teams to drive brand and business outcomes.
• Excellent communication skills in Korean and English.

Skills

Experience

At least 8–10 years in Brand Marketing, Retail Marketing, Consumer Experience, Retail Activation, or related functions.

Education

University-level education.

Culture

MAC fosters a dynamic, artist-led workplace where creativity, individuality, and inclusive self-expression are central to the employee experience. The brand offers a fast-paced, collaborative environment in which beauty professionals are encouraged to build their artistry, connect authentically with diverse clients, and represent a bold global point of view.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.