MAC Marketing Executive

About MAC

MAC is a pioneering professional makeup authority, renowned for its artistry, inclusivity, and influential role in shaping contemporary beauty culture. Founded in Toronto in 1984 and now part of The Estée Lauder Companies, the brand empowers employees to champion self-expression, creativity, and diversity across retail, education, product innovation, and consumer experience. As an employer, MAC offers a dynamic, fast-paced environment where artistry meets commercial excellence, encouraging talent to develop deep product expertise, client relationships, and cultural awareness. Its heritage of supporting all ages, races, and genders continues to define a workplace built on bold ideas, collaboration, and authentic individuality.

MAC seeks a Marketing Executive in Seoul to deliver local go-to-market and omnichannel marketing plans aligned with regional strategy, owning an assigned product, franchise or channel portfolio and its approved P&L spend. The role leads campaigns, launches and brand events, partners with Digital Commerce & Marketing, Online, Commercial and external agency teams, and localizes creative and media plans. Full-time, regular employment.

Role & Responsibilities

• Deliver go-to-market (GTM) marketing plans across local channels, ensuring a seamless consumer experience for the assigned channel, franchise or category and alignment with regional strategy.
• Collaborate with the Digital Commerce & Marketing (DCM) team on digital, CRM and media executions.
• Lead local omnichannel activation with channel experts, ensuring seamless execution across stores and online.
• Deliver and execute end-to-end marketing plans cascaded from the regional brand team for consumer, product and retail marketing, including campaigns and new product launches, across all channels in partnership with the extended DCM team and Commercial.
• Own end-to-end marketing for the assigned product, franchise or channel portfolio, with accountability for approved P&L spend, campaigns and collaboration across the Pod and brand teams.
• Partner with DCM Media and CRM on local campaign execution.
• Partner with Online and Commercial teams to execute omnichannel plans and activations.
• Lead brand events across channels, including influencer management and marketing collateral, and provide on-site operational support in collaboration with the local Commercial team and external PR agency.
• Localize creative assets cascaded from the regional brand team for all platforms, working with the local creative team or agency on adaptation and creation where needed.
• Partner with DCM owned-media specialists to localize media plans and manage operations across brand-owned media platforms.
• Partner with DCM earned-media specialists on influencer selection, and manage agency briefs and seeding, including samples and personalized content, for GTM activations.

Qualifications

• University-level education.
• At least 3 years of marketing experience, preferably in the cosmetics or FMCG industry.
• Prior experience in consumer and omnichannel marketing.
• Excellent written and spoken English and Korean.

Skills

Experience

Minimum 3+ years of marketing experience, preferably in the cosmetics or FMCG industry.

Education

University-level education.

Culture

MAC fosters a dynamic, artist-led workplace where creativity, individuality, and inclusive self-expression are central to the employee experience. The brand offers a fast-paced, collaborative environment in which beauty professionals are encouraged to build their artistry, connect authentically with diverse clients, and represent a bold global point of view.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.