MAC Counter Lead

About MAC

MAC is a pioneering professional makeup authority, renowned for its artistry, inclusivity, and influential role in shaping contemporary beauty culture. Founded in Toronto in 1984 and now part of The Estée Lauder Companies, the brand empowers employees to champion self-expression, creativity, and diversity across retail, education, product innovation, and consumer experience. As an employer, MAC offers a dynamic, fast-paced environment where artistry meets commercial excellence, encouraging talent to develop deep product expertise, client relationships, and cultural awareness. Its heritage of supporting all ages, races, and genders continues to define a workplace built on bold ideas, collaboration, and authentic individuality.

Role & Responsibilities

• Support MAC in driving sales turnover and market share while maintaining a consumer-focused approach.
• Represent the brand with a credible and professional image to internal and external consumers.
• Maximise sales through selling, excellent service and strong retail standards; understand daily and weekly targets.
• Contribute to operational efficiency by following store, brand and company procedures and guidelines.
• Maintain awareness of additional sales opportunities, including events, omnichannel and digital channels, competitor activity and missed opportunities.
• Use social media effectively to drive the business and protect and enhance the brand image.
• Deliver the brand strategy and an effective local plan; plan and implement local marketing and event initiatives aligned with retailer activity.
• Continually improve service levels, foster a zero-complaint mindset and create a culture of surprise and delight.
• Act as a brand ambassador, bringing brand values to life.
• Manage refunds and complaints in line with company guidelines, reaching mutually satisfactory outcomes and consulting the Area Manager where appropriate.
• Use digital tools to maintain current knowledge.
• Deliver consumer recruitment and retention initiatives to grow a loyal consumer base.
• Maintain up-to-date product knowledge to deliver an industry-leading experience and meet consumer needs.
• Plan and maintain high standards for products, housekeeping, displays, messaging and pricing; review retail standards daily.
• Complete deliveries, stock movements and related administration within agreed company timeframes.
• Complete auditable processes and administration in line with company guidelines, take corrective action in identified risk areas and fulfil information requests accurately and on time.
• Minimise stock loss by correctly implementing and following company security policies and procedures.
• Maintain a safe working environment for consumers and comply with company and retailer policies and procedures.
• Ensure health and safety responsibilities and operational activities achieve at least an 'Acceptable' overall audit grading.
• Manage daily replenishment and take appropriate action where necessary.
• Use commercial reports to inform decisions and maximise sales performance.
• Plan and deliver the visual merchandising layout in line with guidelines and agreed timescales.
• Identify stock package issues, take corrective action and inform the Area Manager when issues are outside direct control.
• Manage promotions and discounts in line with company guidelines.
• Identify trends and recommend ways to enhance product performance.

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment.
• Ability to drive self-development.
• Commercial understanding and awareness of the industry.
• Effective communication, organisation and prioritisation skills.

Skills

Culture

MAC fosters a dynamic, artist-led workplace where creativity, individuality, and inclusive self-expression are central to the employee experience. The brand offers a fast-paced, collaborative environment in which beauty professionals are encouraged to build their artistry, connect authentically with diverse clients, and represent a bold global point of view.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.