MAC Counter Lead

About MAC

MAC is a pioneering professional makeup authority, renowned for its artistry, inclusivity, and influential role in shaping contemporary beauty culture. Founded in Toronto in 1984 and now part of The Estée Lauder Companies, the brand empowers employees to champion self-expression, creativity, and diversity across retail, education, product innovation, and consumer experience. As an employer, MAC offers a dynamic, fast-paced environment where artistry meets commercial excellence, encouraging talent to develop deep product expertise, client relationships, and cultural awareness. Its heritage of supporting all ages, races, and genders continues to define a workplace built on bold ideas, collaboration, and authentic individuality.

Role & Responsibilities

• Support MAC in driving sales turnover and market share while maintaining a consistent consumer focus.
• Represent the Brand credibly and professionally to internal and external consumers.
• Maximise sales through selling, excellent service and high retail standards.
• Improve efficiency by following store, Brand and Company procedures and guidelines.
• Understand daily and weekly targets.
• Remain aware of additional sales channels, including events, omnichannel and digital channels.
• Monitor competitor activity and missed opportunities.
• Use social media effectively to drive the business and protect and enhance the Brand image.
• Deliver the Brand strategy through an effective local plan.
• Plan and implement local marketing and event initiatives aligned with retailer activity.
• Continually and visibly improve service levels, fostering a zero-consumer-complaint mindset and a culture of surprise and delight.
• Act as a Brand ambassador, bringing Brand values to life.
• Manage refunds and complaints in line with Company guidelines and reach mutually satisfactory outcomes, consulting the Area Manager where appropriate.
• Use digital tools to keep knowledge up to date.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Maintain current product knowledge to provide an industry-leading experience and meet consumer needs.
• Plan and maintain excellent standards for products, housekeeping, displays, messaging and pricing.
• Review retail standards daily and maintain them at the required level.
• Complete deliveries, stock movements and related administration within agreed Company timeframes.
• Action auditable processes and administration in line with Company guidelines, taking corrective action in identified risk areas.
• Fulfil information requests accurately and within deadlines.
• Minimise stock loss by correctly implementing and following Company security policies and procedures.
• Maintain a safe working environment for consumers in line with Company and retailer policies and procedures.
• Ensure health and safety responsibilities and operational activities achieve at least an 'Acceptable' overall audit grade.
• Manage daily replenishment and take appropriate action where necessary.
• Use commercial reports to inform decisions and maximise sales performance.
• Plan and deliver the visual merchandising layout in line with guidelines and agreed timescales.
• Identify stock package issues, take corrective action and inform the Area Manager when the issue is outside direct control.
• Manage promotions and discounts in line with Company guidelines.
• Identify trends and recommend ways to improve product performance.

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment.
• Ability to drive personal development.
• Commercial understanding and industry awareness.
• Effective communication, organisation and prioritisation skills.

Skills

Culture

MAC fosters a dynamic, artist-led workplace where creativity, individuality, and inclusive self-expression are central to the employee experience. The brand offers a fast-paced, collaborative environment in which beauty professionals are encouraged to build their artistry, connect authentically with diverse clients, and represent a bold global point of view.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.